| Web2.0 era has brought User Generated Content(UGC)communities into the public’s view.These communities take content as the node and connect users through content distribution,breaking the barrier of traditional acquaintance social model.Currently,UGC communities have become one of the main ways of content dissemination in the Internet field.Compared with professional content-based platforms,the interaction behaviors of UGC community users are richer and more diverse,while the product interface is the medium of interaction,and the study of its interaction design is important for UGC communities.In recent years,immersive experience has become a hot topic of research in the academic field,and the number of related literature has surged,but there is a gap in the research on introducing the concept of immersive experience into the design of UGC communities.Based on the above-mentioned background,we intend to study the interface interaction design of UGC communities from the perspective of immersive experience.This study first investigates the background of the selected topic,the current situation of domestic and international research,and summarizes the research contents and methods;secondly,it studies the overview of UGC communities,immersion-related theories and interface interaction design theories;and analyzes various mainstream UGC community products and their interface interaction designs on the market,and proposes the necessity of introducing immersive experience into the interface interaction design of UGC communities.Then,from the perspective of immersive experience,user pain points and demand points are summarized based on the interview results,and the immersive experience related theories are combined to propose the immersive experience model of UGC communities.The model categorized five elements,such as ability demand and interactivity,as independent variables,four elements,such as increased learning and perceptual behavior control,as mediating variables,and the immersion experience of UGC communities as dependent variables,followed by 24 research hypotheses on the relationship between the elements.Then,232 valid data were tested for reliability,correlation,and regression analysis using SPSS platform to verify the hypotheses,and the regression coefficient values of the respective variables and mediating variables were derived to indicate the direction for the design practice part.The design practice was conducted based on the theoretical model guidance,and the full process design solution was produced.Finally,the whole research process is reviewed for conclusion and outlook.The innovation points of this study can be divided into two levels,theory and practice.In the theoretical level,a model of immersive experience elements of UGC communities is proposed,which enriches the theory related to the design of UGC communities and their interface interactions from the perspective of immersive experience;in the practical level,the theory is tested with the product as the practical result,which can be used as a reference for the design of subsequent UGC community interface interactions. |
