The Time Configuration Of The Audience Culture Acceptance And The Post Strategy Of WeChat Official Accounts

For a long time,We Chat public account operators believe that posting tweets in the evening will get a good spread effect.However,the communication effect of different types of We Chat public accounts in different time periods is significantly different,which is determined by the time allocation strategy accepted by the audience culture,that is,the Audience will read the We Chat public account with specific content at a specific time.Therefore,this study will focus on how operators can develop a push strategy that conforms to the audience culture acceptance time allocation to help We Chat public accounts obtain the best communication effect.The paper is based on the time of audience culture acceptance as the main line,and the purpose of exploring the push strategies of different types of We Chat public accounts is to carry out research.The main questions to be solved are:(1)what are the specific differences in the time allocation strategies accepted by different audiences(this difference is mainly reflected in the occupation);(2)what are the specific differences in the communication effects of different types of We Chat public accounts in the time dimension;(3)what kind of push strategies should be formulated by We Chat public account operators.After demonstrating the conclusion that the audience will choose the We Chat public account with specific content at a specific time,this paper proposes the research hypothesis,and takes the audience and the We Chat public account as the main research objects,explores the time configuration function of the audience culture acceptance through the questionnaire survey method,and obtains the communication effect of the We Chat public account in the time dimension by statistical analysis method to verify the hypothesis.The results show that the configuration of the audience culture acceptance time under different occupations is different,and the communication effect of different types of We Chat public accounts in the same time dimension is different,and the push strategy of The We Chat public account should be strictly compared with the time of audience culture acceptance.Therefore,operators need to flexibly arrange push time and update the content of articles that are more interesting to the audience,so that the We Chat public account can seize a good communication effect.