Research On The Communication Effect Of WeChat Public Account Of Radio T

In 2011,shenzhen tencent launched a communication software called WeChat.Since then,people have gradually deepened and broadened their exploration of this software.As the version is updated again and again,WeChat has more and more functions.People take advantage of its powerful social ability and develop some marketing functions.Through WeChat platform,send messages or push content to friends or customers for marketing,such as voice,graphics and video.WeChat is so powerful because it is a mobile communication app.This form conforms to the trend of the development of mobile Internet and provides a new form of communication.It has low cost,is completely free,and is convenient enough to be used by mobile phones.As the representative of traditional media,people can always have access to radio stations.Under the current situation that the new media represented by WeChat public is so powerful,is it necessary to resist the trend or make good use of new media?What should we choose?Some of content marketing theory as basis,to explore a radio station for adapt to the new media,including how to apply public official micro letter,as well as its operation process,by improving the process,and improve the influence of the public,(including its content reading index,forwarding index,some great quantity,etc.).,in this paper will study and build some,can be measured to evaluate micro letter on radio public key indicators,and through studying a public radio station micro letter,in the mid-2018 the first time,respectively,the messages and text with some of the indicators,there are some operations during the period of the radio station,public data,through the research on them,analysis,explore what indicators at radio influence public marketing effect,and,according to previous research results provide some improvement radio method for micro letter number public marketing level.In terms of research value,the following three aspects can be providedFirstly,in the current context of we-media marketing,taking the official WeChat public account operated by a traditional media representative,radio station,as the research object,some marketing theories of WeChat public account will be supplemented,and the research results of WeChat public account marketing of radio station will be more comprehensive.Secondly,the contents and forms of push pushed by the WeChat public account of the research object are evaluated and analyzed in detail.Third,for the WeChat public account platform operated by radio station media,some Suggestions can be given to improve the marketing effect and operation level.