| In recent years,with the deepening of people’s understanding of network resources,mobile phones and computers have become the main ways for people to get information.Traditional media has entered the "winter of newspaper industry",and print media has even entered the decline period.Newspaper advertisement drops by a large margin and the loss of readership makes the development of traditional media with a single profit model enter a bottleneck.Shenyang Metrotimes newspaper(national unified publication no.:CN21-0056)was founded on February 14,2012.It is the first free newspaper in northeast China."Metrotimes" is published by Shenyang Metro Press Media Co.,LTD.,supervised and sponsored by Shenyang Daily Media Group Co.,LTD.In the era of integration,how should Shenyang Metrotimes newspaper transform to adapt to the development of The Times and make breakthroughs?This paper analyzes and innovates the profit model of financial media of Shenyang Metrotimes Newspaper.Based on the domestic and foreign media profit model results of research,this paper makes a detailed study on the financial media profit model of Shenyang Metrotimes newspaper by applying the theory of five elements of profit model,innovation theory,media industry organization theory and other relevant theories.And get the new direction of profit model of Shenyang Metrotimes newspaper in the future.Firstly,the theory of profit model is summarized.This paper expounds the connotation of the profit model,analyzes the innovation direction of the traditional paper media profit model and points out the fusion innovation of the traditional paper media profit model--the fusion media model.Secondly,the paper introduces the general situation of Shenyang Metrotimes newspaper,the current profit situation,the characteristics of the business model of Shenyang Metrotimes newspaper,and then points out the necessity and feasibility to transform profit model of the newspaper.Then,the paper expounds the innovation direction of profit model for Shenyang Metrotimes newspaper from five aspects:value positioning,value object,value realization,value carrier and core advantages.Finally,according to the above profit model innovation direction,the paper designs the profit model innovation for Shenyang Metrotimes newspaper.According to theory of five elements of profit model,the profit object,profit point,profit leverage,profit source and profit barrier of Shenyang Metrotimes newspaper are designed respectively.And design the corresponding implementation measures.In this paper,the profit model of Shenyang Metrotimes newspaper is dynamically analyzed,point out the problems,then design the profit model according to the enterprise characteristics and problems,and optimize the profit model of Shenyang Metrotimes newspaper.This research will help to promote the innovation of the profit model of Shenyang Metrotimes newspaper,and play a positive reference and promoting role for other enterprises of the same type. |
