Research On The Impact Of Third-party Mobile Payment On The Financial Performance Of Laos Foreign Trade Bank

With the entry of various third-party mobile payment platforms into Laos,it has had a certain impact on the development of payment business of commercial banks in Laos.This paper studies the impact of the third-party mobile payment platform on Laos Foreign Trade Bank by means of questionnaire.This paper analyzes the operation status of Laos Foreign Trade Bank and the development status of third-party mobile payment,and finds the challenges brought by third-party mobile payment to the payment business of Laos Foreign Trade Bank.On this basis,using the method of questionnaire survey,this paper investigates the customers’ cognition and willingness to use the third-party payment business of Laos Foreign Trade Bank.The study found that the third-party mobile payment business is welcomed and accepted by Lao residents,especially in Laos,young residents accept the third-party mobile payment business faster.Then,it analyzes the impact of the third-party mobile payment business on the profitability,operation ability,solvency,growth ability and other financial indicators of Laos Foreign Trade Bank,as well as the impact of non-financial indicators such as customer growth rate and market share,as well as the problems existing in the payment business of Laos Foreign Trade bank.Finally,the countermeasures are put forward.The research conclusion is that the third-party mobile payment competes with the Lao foreign trade bank for capital and customer sources,which has an impact on the fund consignmient business and financial management business of the Lao foreign trade bank.At the same time,the third-party mobile payment business has also promoted the development of bank card business.The cooperation between the third-party mobile payment business and bank card acquiring business can achieve win-win results,promote the profitability of Laos Foreign Trade Bank,promote the customer growth rate and market share of Laos Foreign Trade Bank,and bring new development opportunities to Laos Foreign Trade Bank.The problems of Laos Foreign Trade Bank in carrying out the third-party payment business are the slow speed of business innovation and insufficient publicity and promotion.Therefore,Laos Foreign Trade Bank should speed up business innovation,improve user experience,cooperate with third-party payment institutions,and strengthen publicity and promotion,so as to improve the ability of bank card payment business.