Research On The Effectiveness About The College Student Political Education Under The New Media Environment

With the development of science and technology, the society nowadays has steppedinto an era of new media. In the realistic society which is linked by the information andmedia, the rapid development of new media technology provides great convenience forpeople to obtain information. Meanwhile, the new media exerts an effective and subtleinfluence as a way of ideological and political education. It plays an extremely importantrole on college students’ ideology and morality, political consciousness, the formation anddevelopment of value judgment. New media this double-edged sword brings conveniencein the ideological and political education. At the same time, it also puts forward a greatchallenge to the effectiveness of the college students’ ideological and political education.This article, from the viewpoints of new media and the environment of new media, firstlydefines several related notions on the effectiveness of college students’ ideological andpolitical education under the environment of new media. And then it analyzed how thenew media realisticly impacts on the effectiveness of college students’ ideological andpolitical education. Based on this, it propose the countermeasures of enhancing thevalidity of ideological and political education under the environment of new media.The full text is composed of three chapters besides preface and conclusion. Thepreface introduces the purpose and significance of topic seletion, the main researchmethods and innovation of the article and combs the existing research results of theacademia.Chapter one chiefly deals with the assessment on the related concepts of theefficiency of ideological and political education received by college students under thenew media environment. Firstly it carries a brief overview of the new midea and its newmedia environment. Firstly it carries a brief overview of the new media and its new mediaenvironment in terms of its concept and type as well as the definition and itscharacteristics of the new media environment, then in regard of the concept, theeffectiveness of the ideological and political education of college students, based on the concept of ideological and political education of college students performance andeffectiveness of the ideological and political education as well as the analysis of thecharacteristics of the idoelogical and political education on the effectiveness, the papergives an evaluation of the effectiveness of college students’ ideological and politicaleducation with the purpose of laying the theoretical foundation for the followingdiscussion.Chapter two is the analysis of the real impact of new media on ideological andpolitical education of college students. This chapter is divided into four sections, whichrespectively make a brief summary concerning those following aspcets as: the situation ofnew media application used by college students in their idoelogical and political educationand the analysis of the new opportunities of effectiveness of the ideological and politicaleducation given to college students by means of new media as well as the enhancement ofthe challenges imposed on the effectiveness of ideological and political education ofcollege students. Based on the summary of the efficiency of ideological and politicaleducation under the new media environment, this chapter is mainly to providecountermeasures for the strategies for the enhancement of the effectiveness of ideologicaland political education of college students.Chapter three talks about several countermeasures of enhancing the effectiveness ofcollege students’ ideological and political education. This is the starting point and footholdof this subject research. This chapter can be divided into five sections. In order to sole theproblem of improving the effectiveness of college students’ ideological and politicaleducation, it puts forth measures from the following five aspects as followed: updating theconcept of ideological and political education, innovating the content of ideological andpolitical education, expanding the carrier of ideological and political education,strengthening the construction of the ideological and political education team, optimizingthe new media environment of ideoligical and political education.