Research On Information Service Of Marathon Events In China Under The Threshold Of New Media

The 21 st century is an age of information explosion and deepening cultural exchanges between countries.As an important component of human cultural activities,major sporting events will also enter an era of rapid and comprehensive development.The equal,free and open media environment of new media also provides the public with diversified ways to obtain information,and the emergence of various new media platforms has brought new opportunities for the development of sports events.This paper takes marathon information service as the research object,and how to provide better information service according to people’s changing needs under the new media threshold is the urgent problem to be solved nowadays.The current study of marathon information services,through the relevant literature and portal sites at home and abroad,government websites can be found,although China’s marathon events are developing rapidly,but the information services provided to the masses are far from meeting the requirements of the public,the participants’ event information needs can not be met.To a certain extent,this affects the sustainable development of marathon sports in China.Based on this,this topic uses literature research method,network survey method and questionnaire survey method to collect and collate relevant literature and works related to marathon and information service.Under the background of rapid development of new media,through the existing marathon information service platforms in China,ten of the well-known marathons were selected for investigation and analysis,to understand the current situation of marathon information services of different new media platforms and different organizations,to analyse the bottlenecks and reasons analysis in the development of marathon information services,to integrate the process of marathon information resources development from the perspective of meeting user needs from the perspective of meeting users’ needs,it integrates various elements and processes in the development of marathon information resources,uses information technology to build an information service platform,and proposes strategies to optimize marathon information services.