| Large-scale sports competition in our country have been springing up like bamboo shoots after a spring rain since Beijing Olympic Games was successfully held in 2008,In recent years,the extremely popular marathon sport is one of the hottest competitions.Wuhan Marathon like the fresh troops,its successful operations and the spread of competitions can not be separated from news service as the important link.On the one hand,the media as an important force in the spread of competitions and also the main evaluation of the reputation of competitions,this makes news service increasingly become the key elements for the successful hosting of Large-scale sports competition.On the other hand,with the continuous development of media technology,more and more audiences are no longer confined to understand sports competition by traditional media channels,the new media has become the main force of the spread of marathon sport.Using the discipline knowledge includes the theory of Media Studies,Uses and Gratifications,and Organizational Communication,and the other using literature,case analysis,comparative research,focusing on three aspects in this paper: the first one is to analyze the current situation of news service of Wuhan Marathon from three aspects:organizations,texts and audiences.Secondly,briefly combing the main problems existed in the news service of Wuhan Marathon;Third,the paper puts forward the optimization countermeasures to solve the fundamental problems of news service in Wuhan Marathon.The focus of this paper is analyzing the main existing problems from the three aspects of the theory of Media Studies,and getting the feasible optimization strategy according to the current situation of news service in Wuhan Marathon.Based on the analysis of literature and practice,the difficulty of this paper is whether the optimization strategy of news service can feasible or not.The innovation of this paper is reflected in three aspects.First of all,the paper analyzes the present situation,problems and countermeasures of news service in Wuhan Marathon comprehensively,systematically and scientifically based on the theory of Media Studies;Second,this study based on the new media environment,so the optimization strategy has more characteristic of the times,which is suitable for social developmental regulation.Furthermore,this paper considers the news service in Wuhan Marathon belongs one of the media organization,which can spread of competitions to the public directly.This paper proposes to introduce scientific operation mechanism,enhancing service consciousness,innovating news information platform,perfecting official website and news material database,strengthening the reserve of competition personnel,and enhancing the professional accomplishment,enhancing the ability of new media operation and enhancing sustainability are conducive to the optimization and development of news service in Wuhan Marathon,and promoting the organizing committee to actively improve the disadvantages of the news services in order to achieve better results,and striving to provide better quality services,at the same time to giving some reference for the other domestic marathons. |
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