Research On The Media Operation Service Of Chinese School Sports Events

Former International Olympic Committee President Samaranch said:" The success of a large-scale event is judged by the media."In today’s society,with the development of sports globalization,industrialization,and lifestyle,sports events Communication and media operation services,enhancing the country’s cultural soft power,displaying the modern development of national social cities,shaping the brand of sports events,motivating and influencing the public to participate in sports lifestyles,have become an important part of the sustainable communication of sports events.In 2020,President Xi Jinping further put forward the goal of building a strong country in sports and education.Under the background of the integration of sports and education,how to vigorously develop school sports,consolidate the sports population,cultivate sports talents,and promote the healthy and sustainable development of sports in my country has become one of the important directions for deepening the reform of sports in my country.Based on this,improve the communication and media operation service capabilities of school sports events in our country,promote the construction and improvement of the media operation service system of school sports events in our country,and establish a professional,efficient and service-oriented media operation service process,which will promote the overall health of school sports in our country.Development is crucial.CUBA Chinese University Basketball League,referred to as "CUBA",is sponsored by the China University Sports Association and represents the highest level of college basketball in China.This article takes the media operation service of school sports events in our country as the main research direction.As the main research object,using literature method,expert interview method and field investigation method,conduct a comprehensive analysis and research on the development stage of school sports event media operation service in our country,the concept of media operation service,the organization structure and implementation of media operation,And focused on analyzing the CUBA Chinese University Basketball League media practice operation case,comprehensively analyzing whether the system and practice of the media operation service of school sports events in our country meet the actual needs,and clarifying the school sports events in our country,mature domestic and foreign comprehensive events,and high school sports events.The gaps and main problems of the standard professional league in terms of media operation service concept,hardware and software construction,and media operation service team.In response to the above problems,this article starts from how to integrate campus culture,establish a targeted campus sports event media operation system,and integrate campus Features,creating a distinctive media operation team,and making full use of campus resources to improve the software and hardware of media operation services have put forward relevant suggestions on the media operation services of the CUBA league.