A Narrative Study Of The Olympic Games Reports In The People’s Daily

Throughout today’s world-class sports events,the Olympic Games hold an unshakable and important position in terms of scale and influence.Despite entering the era of new media,mainstream paper media still plays a role as a weather vane in reporting on international events such as the Olympic Games.From 2008 to 2022,the development speed of China’s sports industry has been accelerating,the comprehensive national strength has significantly increased,and media coverage of Olympic events is also constantly changing.Therefore,conducting research on this has great value.As a government newspaper in China,the People’s Daily has unquestionable authority in reporting on Olympic events.This study borrows news narrative theory and takes the narrative news of the 2008 Beijing Olympics and 2022 Beijing Winter Olympics in People’s Daily as the research object.It analyzes the content and explores the ideological changes behind its Olympic coverage.The specific ideas are as follows: firstly,the research framework is constructed.Then,using a combination of statistics,examples and other methods,and applying relevant theories and models,I analyse and compare the samples of the two years from three aspects: narrative theme,narrative discourse and narrative style.The narrative is developed in three ways: narrative structure,narrator and narrative perspective.Finally,it further studies the ideological construction of the narrative of the two Olympic Games in People’s Daily.The study found that People’s Daily’s coverage of the 2008 Olympics focused on China’s ability to host major events;The coverage of the 2022 Olympic Winter Games is more focused on care and respect for the individual and the sense of participation and fun of the athletes,highlighting the human dimension,while highlighting the themes of green and technology.Compared to 2008,the Olympic coverage in People’s Daily in 2022 is less about gold medals,more rational in its narrative emotions,more professional and precise in its narrative discourse,and more objective in its narrative style.The narrative angle of the report has changed from nationalization,elitism and heroism in 2008 to popularization and popularization and rational guidance is made to the readers consciously,and the sports knowledge is spread,and the sports value concept is more enlightened.The image of athletes constructed in the report is fuller,from the hero of "great and bright and dignified" to the image of "human" with distinct personality.The reports in 2008 tend to promote Chinese culture and form the Olympic spirit.Coverage in 2022 tends to spread sports knowledge and form the consensus of a community with a shared future for mankind.The China reported in 2008 is a sporting power with strong capability,and the China reported in 2022 is a sports power with responsibility and responsibility.The internal reasons of narrative change include the implementation and development of news reform and the maturity of event reporting experience.The external reasons for narrative change include the improvement of national power and social progress,the intensification of media technology and the influence of the construction of sports power.