Study On College Students’ Red Cultural Identity From The Perspective Of Financial Media

The glorious history,great achievements and important experience of Red culture in the past century are all precious memories that we cannot forget.At present,the General Offices of the CPC Central Committee and The State Council have issued the Opinions on Accelerating the In-depth Integrated Development of Media,proposing to accelerate the pace of the integration of traditional media and emerging media,and promote innovation and reform in science and technology,talent team,system mechanism and system process.With the rapid development of the Internet and the interweaving of multiple cultures,red culture is facing new challenges,and its spirit of self-reliance and hard work has been forgotten by people.College students in the new era are in the "jointing and booting period" of life,and their red cultural identity is directly related to the sustainable development of the country and the nation.Therefore,how to enhance college students’ red cultural identity,prevent and resolve the identity crisis,and realize the strategic goal of a modern socialist power is an important problem facing both theoretical and practical workers in the 21 st century.On the basis of clarifying the relevant concepts of Rongmedia,red culture and cultural identity,this paper further sorts out their theoretical basis,and insists on starting from the four characteristics of Rongmedia,namely "content integration","resource accommodation","subject integration" and "interest integration",to build a model of the formation and function mechanism of four major identities,so as to promote the high degree of integration between the identity process and Rongmedia.Follow the trend of media development.At the same time,this paper takes Jiangsu college students as the objects of investigation.Through questionnaires,SPSS software is used to analyze the current situation of the deep integration of financial media and college students’ red culture identity and the complicated reasons behind it,and then innovatively designs the research path of college students’ cognition degree,emotional dependence,value internalization and behavior implementation of red culture.Based on this,in view of the existing problems of college students’ red cultural identity,the author systematically puts forward countermeasures and suggestions for improving college students’ red cultural identity from the perspective of integrating media,gives full play to the combined efforts of the government,universities and individuals,and encourages college students to deeply understand the majestic power of The Times and strengthen their patriotism,love for the Party and love for their family.First of all,the government should purify the cultural environment of Rongmedia,enrich the communication forms of red culture,and make efforts to establish and improve the legal supervision system of Rongmedia,construct "online + offline" smart cultural tourism,and promote the transformation of red cultural works innovatively.Secondly,colleges and universities should integrate media into the campus,innovate the way of red culture education in colleges and universities,improve the linkage mechanism of red culture education,and build an "integrated" ideological and political talent team.Finally,college students should improve their media literacy,enhance their network critical thinking ability,learn theoretical knowledge,actively participate in practical activities,and establish a sense of confidence in red culture.