Research On The Mainstream Ideological Identity Of College Students Under The Perspective Of We Media

The network is the forefront of the current ideological work and the main battlefield,a variety of mainstream and non-mainstream ideology and culture,values on the network exchange and intermingling and crossfire,the situation is extremely serious.And "on the battlefield of the Internet,whether we can stand up and win is directly related to our ideological security and regime security." As an emerging network media,self media is the main channel for college students to get news and information,and the main field of daily life and study.It has a profound influence on the ideology,moral code,value orientation and behavior habits of college students,making the mainstream ideological identity of college students appear superficial,emotional,confused,utilitarian and other new situations and new problems.To study the mainstream ideological identity of college students in the context of self-media and explore the path to enhance the mainstream ideological identity of college students is the key to building a socialist ideology with strong cohesive force and leading force and to cultivate qualified builders and successors of the socialist cause.On the basis of reviewing the research results on "mainstream ideological identity of college students in the context of self-media",this paper further clarifies the research object and content,clarifies the rich connotation and characteristics of the concepts of self-media,ideology and mainstream ideology,and clarifies the general process of mainstream ideological identity of college students and its importance.The study will also clarify the general process of mainstream ideological identity among college students and its importance.With the basic research idea of "finding the problem-analyzing the problem-solving the problem",we will use the knowledge of ideological and political education,psychology,statistics and other disciplines,and flexibly adopt literature The research method of literature,questionnaire survey and interdisciplinary research is used to study the mainstream ideological identity of college students in the field of self-media.We analyze the problems and causes of the mainstream ideological identity of college students in the field of self-media,and then propose corresponding improvement strategies.In order to conduct an in-depth study on the mainstream ideological identity of college students in the field of self-media,we hope to make positive contributions to the construction of a socialist ideology with strong cohesive force and leading power.Firstly,we designed and distributed questionnaires through the online platform to investigate the mainstream ideological identity of college students in the field of self-media.The survey mainly covers the influence of self-media on college students and their cognitive identity,emotional identity,value identity and behavioral identity of mainstream ideology.The survey data show that the current mainstream ideological identity of college students shows a good trend of profound cognitive identity,stable emotional identity,firm value identity and conscious behavioral identity,but some students still have problems of superficiality,emotionality,confusion and utilitarianism in cognitive,emotional,value and behavioral identity.Secondly,through the survey data,we analyze the main factors influencing the mainstream ideological identity of college students in the context of self-media.With the development of self-media,the factors affecting the mainstream ideological identity of college students are increasing day by day,which are analyzed from four aspects: students themselves,school education,network platform and social environment.Firstly,the lack of cognitive literacy,ideological and political literacy,network media literacy and other core literacy in the development of college students themselves leads to the lack of enthusiasm of mainstream ideological identity of college students;secondly,the traditional ideological education team in colleges and universities lacks the ability to use the network,the lack of timeliness of educational content,the solidification of single educational methods and approaches leads to poor educational effect;thirdly,the weakness of information audit and supervision of network public opinion in self-media platforms Fourthly,the ideological infiltration of western countries,the phenomenon of profit-seeking of market economy subjects,and the impact of social pluralism during the transition period lead to a complex and changeable social opinion environment at home and abroad.Finally,based on the actual situation,we actively explore the strategies to enhance the mainstream ideological identity of college students under the perspective of self-media.The development of self-media has brought certain challenges to enhance the ideological identity of college students,and at the same time created the conditions.To enhance the mainstream ideological identity of college students,it is always necessary to adhere to the important discourse on ideology of General Secretary Xi Jinping as the fundamental guideline.Firstly,we should adhere to the Party’s overall leadership of ideological work,adhere to the fundamental task of "two consolidation",and adhere to the construction of a good ideological propaganda and education position.Secondly,we should abide by the principles of unity between monolithic domination and diversified development,combination of virtual space and real world,combination of theoretical education and practical cultivation,combination of positive guidance and critical resistance.Third,we should strengthen the self-education of college students to enhance the enthusiasm of mainstream ideological identity;play the role of the main position in colleges and universities to enhance the effectiveness of mainstream ideological identity education;strengthen the sense of responsibility of self-media platforms to enhance the attractiveness of mainstream ideology;and the party and government take the initiative to optimize the ecological environment of mainstream ideological communication in society.