Research On The Political Identity Of College Students In The Context Of Financial Media

Political identity refers to the emotional and psychological belonging and trust of social citizens to the national political system in the political life,and the behavior matching it.Political identity reflects whether an individual’s political position is correct or not,and also affects a series of personal behaviors in political life.In this era of political pluralism and various ideologies,the construction of China’s ideological field has also been impacted to a certain extent.Influenced by the infiltration of western ideologies,individualism,extremism and other ideas have begun to impact people’s core values,making it difficult for Chinese citizens to correctly identify many social trends of thought for a while,and will have a certain impact on the work and life of citizens and the normal development of society.In such an environment,political identity has become particularly important.Citizens must always remain calm,firm their political beliefs,and maintain a high degree of political identity.Only in this way can they keep their heads clear,make rational behavior choices,and accumulate strength for the development of society and the country against the background of various ideological shocks.The development and progress of financial media is the product of the times.We live in an era of "everyone holding the microphone".Network information has greatly affected our work and life.The fast and convenient network has brought many convenience to our work and life,and the multiple information of the network has also provided more space for rest and entertainment for every "surfer".Along with convenience and entertainment,the characteristics of "everyone can play with passion" in the media environment,the complexity and diversity of information,and the intermingled quality of communication content have also brought new problems to every Internet surfer.In this era of integrated media,how to properly grasp its convenience and properly avoid its negative impact,how to make social citizens not be induced by negative information and wrong ideas in this environment,how to make them rationally distinguish diverse information and always maintain a high sense of political identity is a problem that we need to pay attention to and strive to solve for a long time.Young college students shoulder the heavy responsibility of the development of the motherland and the rejuvenation of the nation.Whether college students can strengthen their political beliefs and maintain a high degree of political identity in the tide of society is an important link related to national stability and the realization of the great rejuvenation of the Chinese dream.Young college students are in an important period of value construction.They are active in thinking,sensitive in emotion,and easily induced by wrong ideas.Facing the special group of college students,we must carry out correct education and guidance,help them rationally identify multiple ideologies,strengthen their identification with the political system of our country,help them guide correct actions with highly identified emotions,and enable the college students to work harder for building a modern power.Therefore,this paper takes the development of financial media as the background of the era,and carries out relevant research on the political identity of college students in the context of financial media through questionnaires and current political research.The first part of this paper is the introduction,which mainly introduces the background of this research and the significance of the research on college students’ political identity,and lays the theoretical foundation for this study by combing and analyzing the domestic and foreign references.The main body contains four chapters.The first chapter is the theoretical part,which mainly elaborates the relevant theories and concepts of financial media,political identity,and college students’ political identity,and explains the relevant theoretical basis of this study.The second chapter is the actual research part.This chapter mainly introduces the overall design of the questionnaire and the actual investigation,and according to the survey data,analyzes and explains the current situation of college students’ political identity under the background of financial media in detail from the positive and negative perspectives.The third chapter focuses on the current situation of college students’ political identity under the background of financial media and analyzes the reasons for the current situation from the perspectives of financial media itself,existing social problems,the strength of college education and guidance,and the actual situation of college students.The fourth chapter puts forward a series of countermeasures to improve the political identity of college students under the background of financial media from four aspects of improving the construction of financial media,optimizing the social environment,deepening college teaching and improving the quality of college students according to the reasons and shortcomings proposed in the third chapter,with a view to improving the political identity of college students through objective data analysis and laying a solid foundation for the development of college students and the country.