| With the rapid development of Internet technology,a large number of we-media platforms appear on the Internet.We-media works are popular with people for their liveliness,vividness and images.However,we-media works are mixed and have a great impact on college students’ outlook on life,values and world outlook.College students are the main force in the creation of network "we media" and the new force promoting the development of "we media".Their positive energy "we media" works not only directly enhance personal ideological and political accomplishment,but also indirectly exert a positive impact on the implementation of national network health and safety management policies.Strengthening the guidance for college students to create positive "we media" works can not only improve the creative ability of college students to give full play to the power and strength of positive "we media" in creative practice,but also fully demonstrate the power of Chinese youth to spread the new ideas of The Times and carry forward the social theme.In this paper,college students in Hubei and Hunan are selected as research objects to conduct a questionnaire survey on the creation status of positive "we media" works,comprehensively display the emotional cognition and creation practice of college students on positive "we media" works,explore the existing problems and influencing factors of college students’ creation of positive "we media" works,and propose corresponding creation guidance countermeasures.The first chapter introduces the concepts and theoretical basis of college students’ positive "we media" works.Related concepts include positive energy,we-media and we-media works.The second chapter shows the current situation of college students’ positive energy we-media works.Through the questionnaire survey,it is found that college students generally have a positive attitude towards positive we-media works and pay high attention to them,and male and female college students have obvious differences in their attention to positive we-media works of different themes.College students are easily affected by their own media technology,professional equipment conditions and ways of publicity in their actual creation.Some positive "we media" works of high-quality college students have been recognized by the society.There are also some problems in the creation of positive "we media" works of college students.First,the idea of selecting topics of works needs to be improved;second,the planning of individual creation of college students is weak;third,the theme of team creation is more homogenous.The third chapter analyzes the influencing factors of college students’ positive energy we-media works creation.The main influencing factors of incentive mechanism and creative motivation are: the feedback time and publicity breadth of positive "we media" works at the social level,the evaluation and recognition and reward coverage at the university level,the accumulation of creative materials and inspiration of college students;The factors influencing education,training and creative ability mainly include: media skills training provided by society to college students and channels for college students to participate in training,professional supporting courses and practical public electives set up by colleges and universities,college students’ own media literacy and digital media technology;The factors influencing the allocation of resources and the effect of creation mainly include: the quality of professional creative team cooperation and the market competitiveness of works in society,the resources of creative hardware equipment in colleges and universities and the team creative projects between teachers and students,the creation conditions of college students’ associations and the advantages of team cooperation.The fourth chapter explores the countermeasures to lead the creation of positive "we media" of college students.First,the state improves the policy on the creation of positive "we media" works,including strengthening publicity,perfecting the feedback and exchange mechanism of works.Second,colleges and universities should strengthen the creative guidance of ideological and political education "we media",including ideological guidance,call on college students to create positive "we media" creation and cultural construction,create positive cultural atmosphere on campus,stimulate the enthusiasm of college students’ creation.Third,college students should strengthen the creation practice of positive "we media" works,including correct value orientation,broaden the theme of creation,strengthen self-education,improve creative skills,build cooperative teams,and enhance creative force.By studying the positive "we media" works of college students,this paper explores the influencing factors of the creation of positive "we media" works of college students,and finds targeted guidance countermeasures.It is expected that through these thoughts and suggestions,it can attract the attention of many parties and create a good environment for the creation of positive "we media" works of college students,so as to enhance the quality of the works and expand the influence of the works.We will foster positive social trends. |