Research On The Influencing Factors Of The Participation Of Teenagers In Off-campus Sports Training In Guangzhou Under The Background Of "Double Reduction" Policy

Adolescent physical health is related to the future of the country and the nation,for a long time,the Party and the government has been attached importance to adolescent physical health work,issued a series of relevant policies to improve adolescent physical health.However,according to the results of students’ physical fitness monitoring,some indicators of adolescent students like myopia,overweight,obesity are still not optimistic.The main reason for this situation is that students have too much academic burden and have no time or attention to participate in physical exercise.Therefore,in July 2021,the General Office of the CPC Central Committee and The General Office of the State Council issued the Opinions on Further Reducing the Homework Burden and Off-campus Training Burden of Students in Compulsory Education(referred to as "double reduction").The implementation of "double reduction" policy promotes the development of physical health of teenagers,and also promotes the development of off-campus sports training indirectly.By using the methods of literature,interview,questionnaire and mathematical statistics,this paper investigates the development status of Guangzhou youth offcampus sports training institutions after the implementation of "double reduction" policy and the influencing factors of youth off-campus sports training participation,and finally puts forward some suggestions to improving youth off-campus sports training participation from the perspective of off-campus sports training institutions.The results showed that: 1)The gender ratio of off-campus sports training participation of teenagers in Guangzhou is unbalanced and the participation of females is significantly less than that of males.The proportion of primary and junior high schools participating in off-campus sports training is relatively high.There are significantly more students from state schools than private schools.Teenagers in Guangzhou that have a high initiative to participating in off-campus sports training institutions and the types of projects are not rich enough,mainly traditional projects,while the popularity of emerging sports projects is not high.The awareness of youth to participate in sports has been generally improved and the status of sports in education has been improved too,among which the relevant national education policies have played a positive role in promoting it.This can be reflected in the high ranking of students’ participation in sports for the purpose of preparing for the sports college entrance examination and coping with the students’ sports test in the stage of compulsory education.2)In terms of the supply content of off-campus sports training institutions for adolescents in Guangzhou,the gender ratio of coaches is unbalanced.Most of them are male,with a high average educational level,but the coaches are generally unstable.The management of the qualification of coaches is also chaotic,and nearly two-thirds of the coaches fail to meet the requirements of the qualification of coaches in relevant policies.The facilities and equipment of the off-campus sports training institutions in Guangzhou are relatively complete,but there are differences in venue supply.According to the size of the institutions,they can be divided into two types of venue supply: large institutions own venues and small institutions rent venues.In terms of marketing,the fees of off-campus sports training institutions in Guangzhou are more reasonable,but they still use the traditional way of issuing leaflets,and the publicity channels are single.3)Environmental facilities,teaching quality,service level and marketing mode have a significant positive impact on the participation of teenagers in off-campus sports training in Guangzhou.However,it is uneven in promoting teenagers’ participation in off-campus sports training,among which marketing mode has the greatest influence on teenagers’ participation in off-campus sports training,followed by environmental facilities and teaching quality,and the least influence on service level.Suggestions to improve the participation of teenagers in off-campus sports training in Guangzhou include:1)Improve the sufficiency,completeness and professionalism of the supply of environmental facilities;2)Emphasize the stability,stage and integrity of the teaching process;3)Ensure the diversity,technological and timeliness of service supply;4)Promote the rationality,convenience and extensiveness of marketing model operation.