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Research On The Characteristics Of Study Travel Demand And Product Development In Huaihua Primary And Secondary Schools

Posted on:2020-11-15Degree:MasterType:Thesis
Country:ChinaCandidate:M Y HeFull Text:PDF
GTID:2427330572479480Subject:Tourism management
Abstract/Summary:PDF Full Text Request
To carry out research and learning practice education in primary and secondary schools is conducive to promoting the comprehensive implementation of quality education and promoting the in-depth integration of book knowledge and life experience.Based on the review of literature,this study selected Huaihua city of Hunan province as the research area,and carried out a market demand survey for seven primary and middle school students,teachers and parents in huaihua city.The results show that:(1)In the cognition of research travel,the group of teachers has a clear understanding of research travel,the group of students has insufficient recognition,and the group of parents is more vague;(2)There is a high degree of consistency in the timing of study travel between teachers and parents,that is,the reasonable time for study travel is "within one week";(3)The choice of the cost of study travel,whether it is a parent group,a student group,or a teacher group,shows that it is not sensitive to the cost factor and believes that "reasonable fees are acceptable";(4)In the selection of study and study travel destinations,parents,students,and teachers all show a diversified trend;(5)Among the expectations for the effectiveness of study travel,the parent group was most concerned about "safety" and "sense of acquisition,The group of teachers was most concerned with " safety ",followed by " sense of acquisition " and " comfort type.The three major groups of factors such as "time" and "cost" have relatively little attention;(6)The mismatch between the supply of and demand for research travel products is prominent.According to Freud and Erikson's theory of developmental psychology,the psychological characteristics of school-age children and teenagers are analyzed.The potential study travel resources in Huaihua city were extracted,and the suitability of resources was evaluated according to five aspects: popularity,integrity,uniqueness,accessibility,and compatibility.The results show that red culture,historical culture and rice culture are the key resources for carrying out study travel in primary and secondary schools in Huaihua City.Finally,three kinds of research and study travel products are designed from six aspects such as research place,time,object,goal,pre-course,research and study plan,etc.,in order to provide reference for other places.
Keywords/Search Tags:study travel, market demand, product supply, Huaihua
PDF Full Text Request
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