| Developing quality-oriented education is a strategic theme of educational reform and development in the new era.In recent years,all provinces and cities have carried out the research travel as an important content to promote quality education,and have issued various policies and measures to encourage the development of the research travel.The study tour is a comprehensive practical education curriculum,which integrates in-school education and out-of-school education,and its research,inquiry and experience are the effective ways of practical education,it is also the mode choice of protecting and inheriting the excellent Chinese history and culture and other resources sustainable development and utilization.However,there are still some basic problems in the process of carrying out the study tour,such as security,funds,places,time and so on,as well as some essential problems such as the single form of the study tour products,the serious homogeneity and the poor effect of the study tour,these problems seriously restrict the sustainable and healthy development of research travel.Suichang,known as "Xian County",is rich in natural and cultural resources.In recent years,it has developed a number of distinctive study tours based on the "Five elements of Suichang",the study tour has achieved initial success.This paper takes Suichang as the research object,and analyzes and studies the development of research travel in Suichang in recent years from the development of research travel products,suichang’s research travel products are not well-matched with the market demand,product development system is not strong,the security system is not perfect,and so on,based on stakeholder theory,tourism experience theory and 4p marketing theory,this paper analyzes the current situation of the research travel market in Suichang by means of literature research,questionnaire survey and on-the-spot investigation,following the principles of education,practice,popularization,safety and interest,the development thought is to make use of resources efficiently,highlight the characteristics of regional products and build a high-quality research brand,to develop and design research travel products in Suichang from the perspectives of resource types,age ranges and geographical distribution,to sort out the research travel products suitable for Suichang County,and to put forward specific development strategies,therefore,we can explore a suitable product development model for Sui chang,and provide reference and ideas for other county level and even larger market of research travel. |
