Research On The Development Of Travel Products For County Research And Learning

At present,from the state to the local vigorously advocate the development of quality-oriented education activities,all levels of the relevant departments issued the implementation opinions and programs of primary and secondary school students' research travel activities,and attached great importance to the research travel work.The government policy points out the direction for the development of research travel,the family support provides material guarantee for research travel,the industry development promotes the development of research travel,and the rich local tourism resources provide the basis for the development of research travel products.Through the way of questionnaire and interview,this paper makes a sample survey on the students of primary school(grade 4-6),junior high school(grade 1,grade 2),senior high school(grade 1,grade 2)and secondary vocational school(grade 1,grade 2),and makes in-depth interviews with the relevant principals of the administrative departments of education,primary and secondary schools and research travel agencies in some regions,cities,counties(districts).Through the results of questionnaire and interview,we can get the general motivation and needs of the stakeholders of the county research travel.In the conclusion of the study,the paper concludes that all stakeholders of the county-level research travel have a deep understanding of the significance of the research travel,but there are some different opinions among different stakeholders: first,students have a strong desire to participate in the research travel;second,most of the education administration departments have the idea of "equal dependence";third,the public schools rely on the education administration department Fourth,the willingness of research travel agencies and private schools to carry out research travel activities is relatively strong.Based on the analysis theory of RMP and the reality of market demand,this paper comprehensively develops the research and study tourism product development(P).The main innovation and contribution of this paper is the in-depth exploration of Raoping County's research and learning travel product development,and the "5W" innovation and development mode of the county's research and learning travel product is studied.Based on the results of questionnaire and interview,the author develops the research travel products from five models,including classification,synthesis,region,object and season,and then obtains the five models.At the same time,it summarizes the process and mode of research travel product development,and puts forward the construction of guarantee mechanism for the effective operation of research travel work in Raoping County.