Research On The Influence Of Network Public Opinion On Ideological And Political Education In Colleges And Universities In The Post-truth Era And Countermeasures

In the new era,profound changes have taken place in the pattern of Internet media.Technology innovation has improved the discourse power of college students in the network.Their appeals have been seen and addressed in the Internet,and the spontaneity,virtuality,openness of cyberspace,the diversification of participants,plus big data,artificial intelligence,algorithm recommendation and other factors intervene.It makes the struggle in the field of network ideology more severe and complicated.The guidance of online public opinion has become more complicated and difficult to control.The development of technology is contrary to human expectations.Instead of allowing people to have more understanding of truth,it brings people into a "post-truth" era,in which people’s emotions and beliefs are far greater than the facts themselves,which is an emotional and irrational manifestation.This paper attempts to link "post-truth" with online public opinion events,discuss the irrational,emotional and other issues presented in the development process,so as to provide a new perspective and a new theoretical basis for the research of online public opinion,so as to better understand the "disorder symptoms" of online public opinion in the "post-truth era",so as to strengthen the discourse power of mainstream ideology.Improve the effectiveness of ideological and political work in colleges and universities.In addition to the introduction and conclusion,this paper is divided into four parts:The first part is an overview of online public opinions and ideological and political education in universities in the post-truth era.Based on the elaboration of the connotation and relevant theories of online public opinions in the post-truth era,this part of the research analyzes the necessity of strengthening the guidance of online public opinions in colleges and universities in the post-truth era.The second part analyzes the change process,characteristics and reasons of online public opinions in the post-truth era.Due to the profound changes in media technology,online public opinion in the post-truth era presents new characteristics:the diversification of public opinion subjects,the "information cocoon" constructed by the network circle and rational thinking giving way to emotional appeals have become its main characteristics.Meanwhile,the narrative forms of public opinion also show the tendency of joking and carnival.All these changes undoubtedly impact the ideological and political education and teaching mode in colleges and universities.The third part is the analysis of the influence of the change of network public opinion on the ideological and political education in colleges and universities in the post-truth era.The breeding and spreading of online public opinions in the post-truth era has brought severe challenges to ideological and political education in universities.This part of the study analyzes the challenges brought by the subject and object of ideological and political education in colleges and universities,the ways and methods of education and the educational environment from the changes of network public opinion in the post-truth era.The fourth part is to face the influence of network public opinion in the post-truth era,the path and method of ideological and political education teaching reform in colleges and universities.Ideological and political courses are the main channel to guide college students to set up correct values.Under the guidance of the teaching theory of ideological and political courses,a four-way linkage mechanism of "teacher-student-teaching model-teaching environment" is constructed.From four dimensions of professors(teachers),recipients(students),media(teaching mode)and teaching environment,this paper explores the effective ways and methods of ideological and political education and teaching in colleges and universities under the condition of public opinion changes in the post-truth era.