Research On The Demand And Supply Of Fitness Service For The Elderly In Shanghai

With the deepening of the degree of aging in Shanghai,the aging problem has attracted great attention from the state,the government and the society,and has gradually become a major social problem that China urgently needs to deal with.As an important part of China’s public sports service,fitness service plays an important role in coping with the aging problem,rationally allocating public sports resources,improving the sense of access and happiness of the elderly,and promoting active and healthy aging of the elderly.Under the background of "healthy Shanghai" and deep aging,this study takes the demand and supply of fitness services for the elderly in Shanghai as the research object,and uses the methods of literature,questionnaire,interview,mathematical statistics,field survey to describe the demographic characteristics of the elderly,the status of fitness participation,and the demand and supply of fitness services,A characteristic questionnaire was designed to divide the 22 content factors of fitness service for the elderly in Shanghai into five dimensions: fitness venue facilities service,fitness guidance service,fitness information service,fitness activity organization service and physical health service.Through mathematical statistics and combining with field research and interview status,the demand and supply of fitness service for the elderly were analyzed.The following conclusions are drawn:First,the elderly in Shanghai have different population proportions and different fitness needs.The proportion of the elderly taking exercise is slightly higher in women than in men;The elderly in most occupations generally have the awareness of exercise;Most of the elderly will choose fast walking,square dancing,jogging,low-intensity,aerobic sports;Because of their enthusiasm for physical exercise,their own health status and social interaction,most elderly people have a strong demand for physical exercise.Second,in terms of the demand for fitness services for the elderly,the demand degree from high to low is: fitness guidance services,fitness information services,fitness activities organization services,physical health services,fitness facilities services;There are significant differences in the demand for fitness services among the elderly at different ages and in their physical health.The five dimensions of fitness service demand are significantly positively correlated;The frequency and duration of weekly exercise of the elderly have a positive impact on the above five service needs,and the frequency of weekly exercise has a greater impact than the duration of each exercise.Third,we found that Shanghai has a series of advantages in the supply of fitness services for the elderly,such as public welfare public sports service distribution,"community health teacher" service projects,"elderly sports health home" elderly gym,and mobilizing more elderly to participate in fitness exercises with the effect of brand events;On the whole,the elderly are relatively satisfied with the current service level and quality of the fitness services provided by Shanghai,but there are still insufficient supply subjects and funds for elderly fitness services,lack of fitness venues suitable for the physical and mental characteristics of the elderly,imperfect talent delivery mechanism,lack of professional and composite talents,insufficient coverage of fitness monitoring sites,and the monitoring service content needs to be improved The content of fitness information service and publicity channels need to be updated.Fourth,in view of the problems existing in the demand and supply of fitness services for the elderly in Shanghai,it is proposed to increase financial support for elderly fitness services and supplement the diversified mixed supply mechanism,strengthen the infrastructure construction of public sports venues for the elderly,cultivate high-quality composite talents and improve the talent delivery mechanism in multiple ways,increase the coverage of fitness monitoring sites,update the form and content of fitness monitoring The optimization countermeasures are to update the way and content of sports information publicity,improve the demand oriented,dynamic balance mechanism of fitness service demand and supply,and increase the efforts to create a smart community gym for the elderly.