| China as a big agricultural country,farmers’ physical health problems are directly related to the implementation and results of the rural revitalization strategy and healthy China strategy.This paper adopts literature review method,questionnaire survey method,mathematical statistics method and field investigation method to study the current situation and demand characteristics of rural sports public service supply in Jiangsu Province.According to the actual situation of supply and demand,put forward practical suggestions to improve the accuracy and efficiency of supply.Through the further research and analysis of the demand and supply of rural sports public services in Jiangsu Province,the following conclusions are drawn.(1)Rural residents in Jiangsu Province have a high demand for sports public services,and have a high demand for sports venues,facilities,sports activities,sports associations,sports social guidance and sports information.Among them,the demand for sports activities is the strongest,and the demand for sports information is relatively weak.(2)Generally speaking,men have stronger demand for sports than women;The younger ones have stronger sports demand than the older ones.The higher education has stronger demand for sports than the lower education;The sports demand of rural residents in the range of family per capita annual income of 12,000 to 30,000 yuan is lower,and the demand of rural residents with family per capita annual income of less than 12,000 yuan and more than 30,000 yuan is higher.Rural residents with high exercise frequency and long exercise time have stronger sports demand than rural residents with low exercise frequency and short exercise time(3)In terms of supply,the supply of rural sports public services in Jiangsu Province as a whole is not good.Comparatively speaking,the supply of sports venues and facilities is good,the supply of sports activities and sports associations is general,but the supply of sports guidance,sports information and sports demand expression mechanism is poor.The overall satisfaction of residents is also different.In comparison,rural residents in Jiangsu Province have a high degree of satisfaction with the supply of sports venues and facilities,and a relatively low degree of satisfaction with the supply of sports activities,sports organizations,sports guidance,sports information and sports demand expression mechanism.(4)The supply of rural sports public services and the satisfaction of rural residents in Jiangsu Province increased in turn in northern Jiangsu,middle Jiangsu and southern Jiangsu.In view of the above situation,the following suggestions are put forward:(1)Northern Jiangsu is the lowest in all aspects of rural sports public service among the three regions.Therefore,efforts should be made to increase the basic supply of rural sports public service,increase the construction of sports venues and facilities,and carry out small-scale sports activities in the village as a unit to lay a solid foundation for long-term development.(2)The rural sports public service in the middle of Jiangsu is better than that in the north of Jiangsu.While continuing to improve the coverage rate of sports facilities,we should gradually explore the depth supply path,explore and hold large-scale rural sports activities in towns with site basis,and promote the simultaneous in-depth supply of sports organizations and social sports guidance.(3)South Jiangsu has the highest quality of sports public service among the three regions,and should continue to deepen the supply of sports soft services such as sports activities,construction of sports associations and sports social guidance.Secondly,it focuses on guiding sports service enterprises to develop in rural areas through subsidy policies and fully perfecting the rural sports service system through market forces. |
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