Research On Rural Public Sports Service In Shandong Province Based On Supply And Demand Theory

Rogers,a famous American rural sociologist,once said: "If a country wants to achieve long-term development,it must study the farmers’ problem.The fundamental reason for the failure of planning and development in many countries is the lack of understanding of farmers "(Rogers,1988).This paper expounds the significance of public sports service in rural areas from paying attention to "agriculture,rural areas and farmers",promoting the strategy of "rural revitalization",sports development in the transition from organizing community mass sports to "village to residence",realizing the goal of building a well-off society in an all-round way and fully implementing the strategy of healthy China.In rural areas,public services include sports public services,which determine the development of rural economy,reflect the protection of farmers’ public rights and interests,and reflect the limitations of social system.People’s sports needs are growing,and the development of public sports services is also to meet the needs.Guided by the spirit of documents such as "realizing equalization of public services step by step" and "establishing and perfecting basic public service system",with the deepening of new rural reform,the rural economy has developed rapidly,the living environment has been greatly improved,and great achievements have been made in the construction of rural sports infrastructure,but there are still many problems,such as lack of organization of mass sports fitness activities,low application efficiency of sports facilities and insufficient guidance rate of social sports instructors.Using the theory of supply and demand in economics and related viewpoints,this paper uses literature analysis,on-the-spot investigation,questionnaire survey,expert interview,logical analysis and other research methods,and takes the theory of supply and demand as the theoretical basis,scientifically and systematically analyzes some sports services of "village to residence" in Shandong Province,and summarizes the following conclusions:1、When residents participate in physical exercise,they mainly take leisure and entertainment activities,and take walking and running as the main ways of daily exercise;The quality of rural residents’ participation in physical fitness activities is mainly affected by many factors,such as limited leisure time,lack of physical fitness facilities,limited economic conditions and lack of physical fitness knowledge and technology.2、The rural public sports service organization is not optimistic.Due to the influence of economic level,the rural public sports service organization is not perfect,even there is no special organization,let alone professional talents to guide the public sports service,which seriously hinders the smooth development of rural sports.3、First of all,basketball courts,table tennis courts,fitness squares and fitness equipment are the main sports fitness facilities in the eight natural villages investigated,but the quality of the facilities is not high and the facilities do not meet the construction standards stipulated by the state.Secondly,the government’s supply of sports fitness facilities can not meet the strong demand of rural residents for sports fitness facilities,and there is an extreme lack of social sports instructors in rural areas,and even no professional social sports instructors to guide rural residents’ sports fitness activities.4、The economic sources of rural public sports services mainly include government funding,social sponsorship,social enterprise support,and villagers’ independent fund-raising,and the main economic sources still depend on higher-level government funding.However,there are very few funds for public sports services,which seriously affects the smooth progress of rural public sports services.