Research On The Construction Of Influencing Factors System For The Development Of Wushu Competition And Performance Industry In Jinzhong City

Wushu is a sport that integrates fitness,self-defense,competition,performance,and leisure,and has been well popularized in mass sports.The mutual promotion of sports and economy provides a broad development prospect for China’s sports development.Today,with the rapid development of sports,China’s martial arts industry has also ushered in a new stage of development.After a long historical development process,the martial arts competition and performance industry in Jinzhong City has developed from a star to a prairie fire.The world cultural heritage,Pingyao Ancient City,is the gathering place of the martial arts competition and performance industry in Jinzhong City.In order to better understand the influencing factors of the development of the martial arts competition and performance industry in Jinzhong City,the research attempts to summarize and sort out the resource factors,policy factors,cultural factors,enterprise factors,and brand factors,so that the influencing factors in the development of the martial arts competition and performance industry in Jinzhong City have their respective positions,in order to promote the vigorous development of the martial arts competition and performance industry in Jinzhong City.Specific research process: Through the methods of literature,Delphi,logical analysis,mathematical statistics,and other methods,the research deeply explores the resources,policies,culture,enterprises,brands,and other influencing factors of the development of the martial arts competition and performance industry in Jinzhong City,analyzes the characteristics and laws of the development of the martial arts competition and performance industry in Jinzhong City,and ultimately constructs an indicator system of influencing factors of the development of the martial arts competition and performance industry in Jinzhong City.Research results:(1)By using the Delphi method,an index system of influencing factors for the development of martial arts competition and performance industry in Jinzhong City is constructed,which includes target layer,structure layer,expression layer,and indicator layer.The target layer is the influencing factors of the development of Jinzhong martial arts competition performance industry;The structural layer includes resource factors,cultural factors,policy factors,enterprise factors,and brand factors;The expression layer includes competition resources,performance resources,tourism resources,traditional culture,modern culture,industrial documents,industrial development,event enterprises,health care enterprises,cultural and tourism enterprises,existing brands,and potential brands;The indicator layer has 30 specific indicators.(2)Factors influencing the development of martial arts competition and performance industry in jinzhong city resource factors in the structure layer include competition resources,performance resources,and tourism resources.Among them,tourism resources are a unique type of resources in Jinzhong City,which is the basic prerequisite for Jinzhong City’s martial arts competitions and performances to gain a foothold in market competition.(3)The influencing factors of the development of martial arts competition and performance industry in Jinzhong City The cultural factors in the structural layer include traditional culture and modern culture.The excellent traditional culture of Shanxi merchants is currently the focus of Jinzhong City’s development,and martial arts has a close relationship with its origin.(4)The policy factors in the structural layer of the development of the martial arts competition and performance industry in Jinzhong City include industrial documents and industrial development.Industrial documents are the guiding guidelines for the development of the martial arts competition and performance industry in Jinzhong City,and industrial development is an indispensable force to promote the development of the martial arts competition and performance industry in Jinzhong City,and is an important pillar for the sustainable development of the industry.(5)The influencing factors of the development of martial arts competition and performance industry in Jinzhong City The enterprise factors in the structural layer include competition enterprises,health care enterprises,and cultural and tourism enterprises.Among them,martial arts industry and cultural tourism industry have a multi-level intersection in the tourism development level,and the development of martial arts industry can be driven by the cultural tourism industry;The health industry and martial arts industry are highly correlated in the field of health.The health industry in Jinzhong City is accompanied by the development of health care Shanxi and summer care Shanxi,and the martial arts industry needs to be highly integrated with the health care industry;Jinzhong sports event enterprises are still relatively weak and need to strengthen their development.(6)Factors influencing the development of martial arts competition and performance industry in jinzhong city brand factors in the structure layer include existing brands and potential brands.Among the existing brands of martial arts competition and performance industry in Jinzhong City,there are industries related to martial arts performance industry,such as Pingyao and Folk Museum;Potential brands include Pingyao Escort Gate,Wulin Alliance,and Pingyao Martial Arts Festival.The development of existing brands needs to be strengthened,and potential brands will have an important impact on the future development of the martial arts competition and performance industry.The cultivation of potential brands needs to be accelerated.(7)Resource integration is the "cultural core" of the development of martial arts competition and performance industry in Jinzhong City;Policy support is the "sea stabilizing needle" for the development of martial arts competition and performance industry in Jinzhong City;The integration of culture and tourism is the "main starting point" for the development of martial arts competition and performance industry in Jinzhong City;Enterprise investment is an "important driving force" for the development of martial arts competition and performance industry in Jinzhong City;Brand building is the "long-term guarantee" for the development of martial arts competition and performance industry in Jinzhong City.