Research On The Development Of Sports Competition And Its Infuencing Factors In China

Sports competition is a complex social activity,which influenced by the economic,political,cultural and other factors.The paper use research methods of literature analysis,comparative research,logic analysis,expert interviews and select representative sports of China and the United States,to study the gap of States competition industry between these two countries.Through the analysis,the paper try to find out the problems of the current stage of Chinese competition industry and the macro and crowd factors that affect its development,so that we can provide direction and recommendations for the future sports competition performance industry.Through the study,this paper draws the following conclusions: the current policy,rules system,organization and industry market of Chinese sports competition industry is not perfect.In terms of economic factors,China’s regional economic development is uneven,the industrial structure is irrational,the mass sports consumption is low,that’s the main factor restricting the development of competition industry in China.At present,there is a lack of cultural connotation,brand effect,celebrity participation and low level of competition in domestic competitions,which is difficult to form a national characteristics of the boutique event.The lack of media propaganda,strategic partners,intermediaries and business brokers and the low level of market operation also restrict the market development of the competition industry.In view of the above problems,this paper puts forward the following suggestions:(1)to steadily implement the policy and strengthen the market dominance;(2)to update the sports concept and promote the sports consumption;(3)to build high-quality events to cultivate talent practitioners;(4)to public media information and improve the sponsorship efficiency.