| In the context of the increasing development and improvement of mobile network digital technology,the model of information communication has also changed tremendously.A large amount of information is continuously transmitted to the user ’s mobile terminal by using the Internet,and gradually derived.Micro-media applications represented by Weibo and WeChat have quickly won the favor of users and become the mainstream information dissemination platform today by virtue of the instantaneous and high interactivity of information dissemination.On the one hand,micro media as an educational carrier can expand the way of education and enrich the content of education,which brings new chances for the advancement of ideological and political education;on the other hand,college students,as loyal users of micro media,have a strong curiosity about many new things and information resources.The mixed information in micro media will have a profound and lasting impact on their value judgment and behavior choice,thus bringing many practical challenges to ideological and political education.It is related to the fundamental task of moral education.It is of far-reaching practical significance to actively grasp and deal with the opportunities and challenges faced by the ideological and political education under the background of micro media,and to put forward the path of optimizing the ideological and political education in combination with the development status and actual needs.After the introduction part,this paper concentrates on the following four questions.First,it summarizes the related issues of ideological and political education under the background of micro-media,introduces the meaning and characteristics of micro-media,the concept of ideological and political education,the connotation of ideological and political education under the background of micro-media,and the main functions of micro-media in ideological and political education.Secondly,it analyzes the realistic basis of strengthening ideological and political education under the background of micro media from three aspects:necessary reasons,opportunities of the times and realistic challenges.Thirdly,based on the questionnaire,this paper analyzes the current situation of ideological and political education under the background of micro media,and explores the existing problems and causes.Fourthly,it expounds the specific optimization path of ideological and political education under the background of micro media,analyzes and discusses it from five aspects:’micro’ value,’micro ’ carrier,’micro’team,’ micro ’ content and ’ micro ’ environment,and summarizes the new conclusion of ideological and political education optimization under the background of micro media. |
