Probe Into The Development Of The Propagation Path Of Ideological And Political Education In Colleges And Universities In The Era Of Fusion Media

With the development of the times,the development of traditional media and new media presents a state of development that is mutually fused and complement each other,The excellent characteristics of traditional Media such as authoritativeness,professionalism fusion of the emerging media of high efficiency and speed and rich in resources and other outstanding characteristics,Spawning a kind of new media,the Fusion media.It's the inevitable trend of social development,and it is becoming more and more important to all walks of life.Especially in the field of ideological and political education in colleges and universities.To strengthen the understanding or application of the special media.It is of great significance to strengthen the effectiveness of ideological and political education.This article is composed of four parts.The first part is the introduction.Including the research background and significance,the summary of research,the research directions,the research methods,the innovations and shortcomings.The second part summarizes the concept and characteristics of Fusion media,analyzes the theoretical basis and ideological resources of its dissemination of ideological and political education in colleges and universities.The third part of the paper through questionnaires and interviews,investigates the media utilization of ideological and political education in colleges and universities under the background of "Fusion media",and analyzes the advantages and disadvantages of traditional and emerging media in the process of developing ideological and political education in colleges and universities.To study and utilize the advantage of it to spread the era.In the last part,The author puts forward some countermeasures to optimize the communication path of ideological and political education in colleges and universities by means of "Fusion media" on the basis of investigation.First of all,colleges and universities should set up the idea of "Fusion media" communication.Secondly,we should adhere to the correct policy direction and guide the scientific development of ideological and political education.In the same time,the Colleges and Universities not only need to strengthen the Fusion advantage,Optimizing the content of ideological and political Education,but also need using advanced network technology to construction of a Central Campus Kitchen,building a professional intelligent platform.last,we must build and train integrated talents,to promote the development of ideological and political education in colleges and universities in the new period,Fundamentally.