Research On The Dilemma And Countermeasures Of Ideological And Political Education In Colleges And Universities Under The Background Of Micro Media

In the context of the continuous development of micro-media technology,micro-communication tools mainly represented by Weibo,WeChat and QQ have become an important way for people to communicate.With the immediacy,interactivity and follow-up characteristics of information transmission,it quickly attracted the attention of the public,occupied a large area of the Internet,and became a popular social media popular among netizens.Micro-media information usually appears in front of the public in various forms of expression,such as short and concise text,voice and video.In the process of information transmission,the public is both the receiver and the publisher of the information.However,with the fast-food information,the form of information has become shorter and shorter,and the content of the information has shown extremely fragmented characteristics,resulting in uneven quality of information.College students,as loyal users of micro-media,have been exposed to these mixed content for a long time,and they are very likely to have a negative impact on them who have not yet matured their ideological values.It leads to more complicated ideological education of college students and faces more problems,which brings many problems to the ideological and political education of colleges and universities.This article focuses on the ideological and political education of colleges and universities under the background of micro-media,based on multi-disciplinary multi-dimensional basic theory,involving theoretical research on ideological and,political education methodology and modern communication.At the same time,starting from the reality of innovative practice,we use a variety of survey and research methods based on questionnaires to actively explore the practical difficulties faced by ideological and political education in colleges and universities and the specific causes of such difficulties.Strive to propose specific countermeasures in terms of educational environment,educational content,educational carrier,college students and educators,so as to better promote the reform and development of ideological and political education in colleges and universities under the background of micro-media.