Research On Effectiveness So Network Public Opinion Governance From The Perspective Of Psychological Contract

Thanks to the development of Internet technology,information resources have been utilized and developed,and the communication ecology coupled with the interests of "traffic monetization" in the Internet era have made the network public opinion environment extremely complex,which has brought new challenges to the governance of online public opinion that cannot be ignored.Public opinion governance is a method that explores the causal relationship between the evolution of public opinion to understand the law of evolution and is used as a guide for practice,the purpose of public opinion governance is to standardize the behavior of voicers,and different governance strategies have different effects on the paths of voice behavior decision-making.Under the background of building a modern network,improving the efficiency of network public opinion governance has become an inevitable move.However,there is little research on the effectiveness of online public opinion governance,in order to explore the inherent efficiency differences of different governance strategies,the author introduces the "psychological contract" theory to classify public opinion governance strategies,visually analyzes the effectiveness of different types of governance strategies through virtual simulation and case research,discusses the improvement path of efficiency.The author studies governance efficiency through simulation,and through case study governance effect,comprehensive research finds that the "transactional" governance strategy has obvious effects,and the way to improve efficiency lies in cost reduction.Although the cost of a "relational" governance strategy is low,its governance effect lacks stability.Through the constraints of the stability point in the simulation,the factors affecting governance efficiency are determined,and the case and research perspectives are combined for more specific and in-depth analysis.So the construction method of the basic layer of efficiency improvement is proposed from the dimensions of cost,system and industry,and two feasible suggestions on the optimization and improvement layer of contract are put forward based on the research perspective of essay.It has reference value for improving the governance system and creating a clear cyberspace,and provides a new perspective for the academic circles to study the governance of online public opinion.