| The year 2021 marks the 100th anniversary of the founding of the Communist Party of China(CPC).Against the historical background that the development of socialism with Chinese characteristics has entered a new era,the 2022 Beijing Winter Olympics will be a success.The 2008 Summer Olympic Games in Beijing was a century-old Olympics fulfilling China’s dream.Standing at a new historical starting point,the 2022 Beijing Winter Olympic Games marked the birth of the first "City of Two Olympics" in Olympic history.In the autumn of 2022,the 20 th CPC National Congress was successfully held.The plenary session once again put forward the great goal of building a great socialist cultural country with Chinese characteristics.As the core link of "Four self-confidence","cultural confidence" has a self-evident function and status.How to grasp the development opportunity brought by the Beijing Winter Olympics and promote the all-round development of China’s winter sports culture is closely related to the construction of a sports power.The 2022 Winter Olympics in Beijing has achieved great results,not only enhancing China’s cultural confidence and international image,but also leaving a rich and valuable cultural heritage for Beijing.This study takes sports anthropology as the observation perspective,and uses literature,interview and field survey as the main research methods to study the inheritance and development of the cultural heritage of the Beijing Winter Olympics from the perspective of cultural confidence.At first,the paper summarizes the significance of cultural confidence to our sports culture development,including two aspects: 1.Cultural confidence is the internal driving force of building a sports power;2.Building a strong sports country is a vivid practice of realizing cultural confidence.On this basis,the article briefly reviews the historical achievements of our country in the Winter Olympic Games,which can be divided into two stages: the first stage for the achievements of returning to the Olympic family to the turn of the century,the second stage for the realization of the great goal of 300 million people participating in the ice and snow sports.Based on the relationship between cultural confidence and the background of Chinese sports culture,as well as China’s historical achievements in the Winter Olympics,this paper analyzes the Chinese-style Winter Olympics cultural heritage system established by the 2022 Beijing Winter Olympics,and expounds the two levels of material cultural heritage and intangible cultural heritage covered by the core elements.The material cultural heritage includes:Beijing Winter Olympics infrastructure heritage,Beijing Winter Olympics cultural products heritage.Intangible cultural heritage includes: educational cultural heritage,urban public service heritage,Winter Olympics culture and Chinese culture organic integration of the celebration ceremony heritage and Beijing Winter Olympics green cultural heritage.Finally,the paper summarizes the basic ways to promote the dissemination and development of the Beijing Winter Olympics cultural heritage from the perspective of cultural confidence.First,the development path of the material cultural heritage of the Winter Olympics is as follows: precise connection between the games and the games,giving full play to the professional attributes of venues;Precise positioning,high-quality development of world-class ice and snow event training base construction;Create "Ice and Snow + culture + tourism" IP;"Win-win development" Winter Olympics venues to help regional development.Secondly,the path of inheriting and developing the intangible cultural heritage of the Winter Olympics is as follows: promoting the normal development of cultural activities of the Winter Olympics in an all-round way;Deeply promote the inheritance and development of the Olympic educational and cultural heritage;Multi-Angle analysis of Winter Olympic culture cross-cultural communication. |
