Study On The National Cultural Symbols Of The 2022 Beijing Winter Olympics

The 2022 Beijing Winter Olympics,as promised,presents to the world a grand event of ice and snow with strong ethnic culture.Under the guidance of the dream of a sports power in the new era and the demand of the dream of a cultural power,the symbols of national culture in the Beijing Winter Olympics,as the carrier of Chinese national culture and the medium of external communication and exchange,play an important role in spreading Chinese national culture,telling Chinese stories well and shaping a good national image.In this study,literature analysis,case analysis,qualitative analysis and other research methods are adopted to make a comprehensive analysis of the ethnic cultural symbols in the 2022 Beijing Winter Olympics on the basis of understanding and applying relevant semiotics theories.The emblems,MEDALS,torches,mascots and the opening ceremony of the 24 solar terms of the Beijing Winter Olympics are selected as cases to conduct targeted research from the aspects of design ideas,shaping sources,symbol attributes and so on,in order to explore the time value of ethnic cultural symbols in the 2022 Beijing Winter Olympics and serve the sustainable development of the cultural heritage of the Winter Olympics.This study mainly draws the following conclusions:1.The typical national cultural symbols of the 20 2 2 Beijing Winter Olympics mainly include the emblem,torch,medal,mascot and opening ceremony.They are unique in the design ideas,shaping sources and design details,and have properly integrated the ice culture and Chinese culture,which is the carrier of Chinese culture and the medium for external communication.2.The national cultural symbols of the 2022 Beijing Winter Olympics are defined as pure symbols of human creation,which are produced in advance by the host country in accordance with the needs of both snow and ice culture and Chinese national culture.The design sources mainly include snow and ice elements,regional architecture,Chinese characters,auspicious cloud patterns,national treasure panda,traditional calendar,etc.3.The ethnic cultural symbols in the 2 0 2 2 Beijing Winter Olympics have the value of The Times,including ecological value,political value,cultural value and economic value.4.Focusing on the integration of Chinese and Western cultures,strengthening cultural confidence,telling Chinese stories well,shaping a good national image,paying attention to creativity and innovation,and enriching the content of national cultural symbols with modernization achievements are the foothold of ethnic culture as the cultural heritage of the Winter Olympics to achieve sustainable development.