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Research On The Development Of Study Tour Of Zhuzi Culture In Youxi County,Fujian Province

Posted on:2024-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:S W YuFull Text:PDF
GTID:2557307061998289Subject:Tourism management
Abstract/Summary:PDF Full Text Request
In recent years,various parts of the country have actively promoted resource sharing and regional cooperation to carry out various forms of study tours and use them as a growth point for the innovative development of local tourism.Youxi County,Fujian Province,as the birthplace of Zhu Xi,the famous philosopher of the Southern Song Dynasty,relies on high-quality resources to try to carry out study tours of Zhu Zi culture,which has brought a certain impact on promoting local social and economic development.It is found that although Youxi County,Fujian Province has high quality study resources and a large market base,the actual development of study tours still has certain limitations.Therefore,this paper takes Zhuzi culture study tours in Youxi County,Fujian Province as the research object,with the purpose of enhancing the influence of Zhuzi culture study tours,passing on and promoting the excellent Chinese traditional culture,and helping the development of local study tours.First,by reviewing the national and local policies and measures on study tours,the background,purpose and significance of the study are elaborated;the research status of study tours at home and abroad is analyzed through literature combing,and the research concept and positioning of study tours of Zhuzi culture are further clarified.Secondly,through fieldwork,questionnaires and interviews,we understand the status of Zhuzi cultural research resources in Youxi County,Fujian Province,analyze the development of Zhuzi cultural research travel and the current status of research products,and conduct satisfaction analysis using Excel and SPSS software,and then discover the problems in the development of Zhuzi cultural research in Youxi County,and analyze and conclude that the current Zhuzi cultural research products in Youxi County have The analysis concluded that there are inadequacies in the current Zhuzi cultural study products in Youxi County.Finally,on the basis of the research and analysis,we summarize and conclude the research strategies to achieve the high-quality development of Zhuzi culture study tours,and put forward targeted development countermeasures and suggestions in relying on resources to strengthen brand building,strengthening construction to create study camps,improving product quality to perfect core products,strengthening government support to attract investment,and developing extended products to optimize innovative industrial integration.The study has sorted out the development of Zhuzi culture study tour in Youxi County,Fujian Province,and put forward some countermeasures and suggestions to break the bottleneck of development.It is of practical guidance to further clarify the development of Zhuzi culture study tours in Youxi County and to create Zhuzi culture study products with Youxi County’s own characteristics.This paper introduces the innovative concept of "education + school + base + bookstore",which is of certain reference value for further promoting the development of Zhuzi cultural study tours in Youxi County,supplementing the lesser research content of local Zhuzi cultural study tours,disseminating Zhuzi cultural study tours,and researching cultural study tours in other regions.
Keywords/Search Tags:Educational travel, Zhu Xi culture, Youxi County, development strategies
PDF Full Text Request
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