Research On The Development Strategy Of Wenzhou Educational Tourism From The Perspective Of Primary School Students

Since 2013,when The General Office of the State Council first proposed the "gradual implementation of primary and secondary school educational tourism",China has issued a number of important policies to support educational tourism,and cities across the country have successively issued relevant policies.Educational tourism has become a hot spot of national tourism and leisure consumption.Educational tourism continues the ancient educational concept of "reading ten thousand books and traveling ten thousand miles".It combines research learning with travel experience to cultivate the living skills,collective concept,innovative spirit and practical ability of primary and secondary school students.Promoting the further development of educational tourism is of high value in the growth and education process of primary and secondary school students.However,there are also some problems in the process of the rapid development of educational tourism.This paper analyzes the existing problems of educational tourism in Wenzhou from the perspective of primary school students,and tries to put forward development strategies,which will help promote the high-quality development of educational tourism.This paper uses natural education theory and humanistic theory,through literature research,questionnaire survey,field research and comparative research and other methods,based on the perspective of primary school students to analyze the degree of awareness,satisfaction,implementation status,influencing factors,demand tendency,etc.,and comprehensively summarizes the development status and existing problems of educational tourism for primary school students in Wenzhou.It also analyzes the causes of the problems,and puts forward development strategies and suggestions to provide reference for further improving the service system of educational tourism,improving the quality of educational tourism courses and promoting the development of research travel market.Through investigation and research,it is found that the main problems of Wenzhou primary school students’ educational tourism are low product quality,poor curriculum implementation effect,lack of market system construction,lack of professional talents,unsound security mechanism and so on.The fundamental reasons are that primary school students’ subjectivity has not been fully played,the complexity of educational tourism itself and the lack of talent training mechanism.In view of the above problems,this paper thinks that first,we should improve the quality of Wenzhou educational tourism products from the perspectives of diversification,individuation and experience;Second,we should improve the implementation effect of Wenzhou educational tourism course from the perspectives of cooperative development,difference evaluation and course interest.Third,through marketing promotion,establishment of industrial alliance,deepening of digital reform and other methods to promote the development of Wenzhou educational tourism market;Fourthly,it is necessary to improve the professional talent quality of Wenzhou educational tourism by means of college curriculum setting,in-service teacher training and continuing education.Fifth,it is necessary to establish and improve the mechanism of fund raising,security guarantee,department linkage and so on to ensure the development of Wenzhou educational tourism.It is hoped that this paper will strengthen the attention of all walks of life in Wenzhou to educational tourism,promote the scientific development of educational tourism industry in Wenzhou,so as to better adapt to the growth needs of primary school students in this region,provide support and reference for the further development of educational tourism for primary school students in Wenzhou in the future,and provide sample reference for the academic research of educational tourism in different cities.