A Survey Of College Students' Tourism Consumption Behavior In Wenzhou University City College

Tourism is a sunrise industry and green industry in our country.It is of great significance to develop the tourism industry for the transformation of China's industry.China is rich in tourism resources,and all kinds of natural landscape and cultural landscape are well known all over the world.Tourists are also from all over the world,and the hardware foundation for developing tourism resources is very strong.In recent years,with the promotion of various favorable policies,the tourism industry has developed vigorously.From a macro point of view,the development momentum of the entire tourism industry is very rapid,from 2012-2016 average growth rate of more than 10%,the industry potential is very prominent.However,the development of tourism industry is unbalanced,especially the imbalance of the population.For college students,tourism is an important-channel to ease their pressure and develop their own vision.By actively participating in tourism,it can increase the knowledge of college students,and it is of great significance for the healthy development of College students.At present,schools and society generally do not attach importance to college students' tourism,the development rate of College Students' tourism is relatively slow,many college students who have the desire to travel can not achieve this desire because of economic factors.The relevant literature shows that college students are one of the most active groups in the tourism industry,in order to develop the tourism industry,the need to fully understand the students demand for tourism,which is one of the tourist industry growth point.At present,college students' tourism mainly relies on the campus extension mode,but this model has great limitations,and the space to popularize is limited.Moreover,the majority of enterprises do not take college students as the mainstream marketing group,so there is a lack of service for college students.Based on this consideration,this research takes Wenzhou University City College as an example,using the method of questionnaire survey from Wenzhou University City College Students of Tourism View first-hand information,through SPSS analysis of survey data,EXCE1 data processing and draw the corresponding diagram,and the existing data analysis,explore the main problems of the current characteristics of college students the travel behavior pattern and the students in the process of tourism,and demonstrates the combination of tourism related theory,and draws a conclusion of the study.In order to study this problem,this article mainly launches from the following several parts:The first part is an introduction.This part explains the background of this study,points out that college students are an active group of tourism,but the reality of the lack of attention to college students in tourism industry.On this basis,the College of tourism literature analysis at home and abroad,pointed out the difference of College Students Tourism at home and abroad,and these differences were analyzed,the research on the formation of useful materials.The second part is the theoretical basis of the investigation of College Students'tourism consumption behavior.The STP theory of tourism motivation,tourism behavior,tourism demand and tourism marketing is analyzed respectively.This paper focuses on the analysis of the relationship between tourism motivation,tourism demand and tourism behavior,forming a perfect theoretical framework,so as to lay a solid theoretical foundation for subsequent research.The third part is the focus of this article,namely,Wenzhou University City College Students' travel behavior model empirical analysis.Through the questionnaire survey,we can understand the mode of students' travel behavior in the City College of Wenzhou University,including the motivation of tourism,the demand for tourism,and the main factors to inhibit tourism.The results of the questionnaire data processing,pointed out in the form of charts,and detailed analysis of the chart.Through the survey and analysis found that Wenzhou University City College Students' travel demand is relatively strong,but limited by the economy,time,traffic and many other factors,the proportion of real participation in tourism is not high.The fourth part is the empirical research on the extension of the tourism market for college students,college students in Wenzhou city by the tourism consumption status quo extends to the whole tourism consumption of college students,points out that the current tourism market of college students have no breakdown,not specifically for students of tourism product design,the lack of concern about the tourism of College students.These problems directly lead to the tourism market of college students is not fully realized,how to explore a new mode of development of College of tourism,tourism to enhance the students' ability and level,become the current problems to be solved.The fifth part is the specific suggestions to expand the tourism market of College students.Based on the above analysis and demonstration,combining tourism and marketing theory,the government and schools should strengthen the college students'tourism consumption support,to improve the credit mechanism to solve the problem of shortage of college students travel expenses,while part-time students can use other ways to achieve self-sufficiency in travel expenses.At the same time,according to the relevant marketing theory,put forward the corresponding marketing strategy for the development of College Students' tourism.The sixth part is the conclusion of this study.Through the above research and analysis,it is expected to provide effective guidance for the accurate analysis of College Students' travel behavior and the accurate understanding of College Students' tourism consumption market.