Research On College Students’ Network Moral Public Opinion

The existence of network society as a new social way has changed the traditional social structure and people’s way of life.Network public opinion has also become a "barometer" of social public opinion.At present,the world is in a major upheaval that has not been seen in a century,and China is in a period of major adjustment of its interests.Online public opinion is closely related to network security and social stability.With the rapid development of the Internet,while giving rise to new business models,it has also raised ethical issues in the field of the internet.The term "online moral public opinion" refers to the public’s moral evaluation of a sudden event,which is disseminated on the internet and forms a resonance of public opinion,thereby forming a public opinion influence on society.Contemporary college students are the "generation of internet students" who have a high stickiness and dependence on the internet,making it easier to generate moral public opinion on the internet.Therefore,strengthening education and guidance for young college students in the "jointing and booting stage" of life,firmly grasping the ideological and political guidance and value guidance of college students,helping students establish a correct network view are necessary for the development of the Party and the country’s cause,adapting to the trend of the times,strengthening students’ ideals and beliefs and protecting their physical and mental health,which has certain theoretical research significance and practical application value.The article follows the research approach of "theoretical foundation-real situation-focus dimension-coping strategies",and comprehensively utilizes research methods such as literature analysis,case analysis,survey analysis,and comparative analysis to fully grasp the research context.It effectively organizes existing achievements,analyzes reality patterns,explains overall characteristics,perspective evolutionary mechanisms,and explores guiding strategies.The article consists of an introduction and five chapters of the main text.The introduction section elaborates on the research background and significance,current research status at home and abroad,research ideas,methods,and innovations.Chapter 1 carries out theoretical interpretation,defines the connotation of public opinion,network public opinion and college students’ network moral public opinion,introduces the ideology of Marxist classical writers and leaders of the CPC of all generations,as well as the theoretical basis of ideological and political education,and summarizes the corresponding theoretical references from the perspective of the "gatekeeper" theory,the "agenda setting" theory,and the "herd effect" theory.Chapter 2considers the characteristics and patterns.It analyzes eight kinds of college students’ online moral public opinion patterns including online political participation patterns,patriotic values patterns,campus personal infringement patterns,"circle group culture" to "group polarization" patterns,network ethics anomie patterns,academic misconduct patterns,struggling spirit patterns,and we media hidden network anomie patterns.Then it summarizes and condenses the characteristics of "emotional participation leads to virtual carnival,technological empowerment leads to cognitive distress,cynicism creates deconstruction effect,and emotional digestion links with real behavior".Chapter 3analyzes the generation mechanism and reveals the generation logic of "origin,transmission,growth,and outbreak" of online moral public opinion.Based on the perspective of "rationality",it explores the excessive rendering of instrumental rationality that induces the generation of college students’ online moral public opinion,and the gradual obscuration of value rationality that leads to the dispersion of college students’ online moral public opinion.Furthermore,it deeply analyzes the support of social systems,the cultivation of family culture,and the influence of family education on college students’ online moral public opinion The reasons for the formation of institutional mechanisms and student psychological construction in universities.Chapter4 explores the logical path and clarifies the guiding objectives,principles,methods,and mechanisms of college students’ online moral public opinion.Chapter 5 studies the practical path,focusing on "creating a clean and positive social environment,strengthening ideological and political education in universities,highlighting the effectiveness of family style guidance in family education,and tempering the unified literacy of young people’s knowledge and behavior",to construct a guiding path for college students’ online moral public opinion.