Investigation And Analysis Of The Application Status Of Consumption Vouchers In Jinan Capital Economic Circle Based On Eviews

Based on the data of Shandong Sports Industry Public Service Platform(Haikan Sports)concerning the issuance of sports consumption coupons in 2021,this thesis selects the aggregated data of sports consumption coupons issued by various cities in Jinan provincial capital economic circle to conduct OLS regression analysis with Eviews software.The results show that:(1)The cumulative amount of consumption coupons and the rate of government coupons have a significant positive influence on the development of sports industry in Jinan metropolitan economic circle.(2)When the amount of consumption coupon write-off increases by one yuan,the sports industry of Jinan metropolitan economic circle will increase by 1.14 yuan;When the government bond write-off rate increases by one percentage point,the development of sports industry in Jinan provincial capital will increase by 202,153.067 yuan.After tracking the follow-up feedback from consumers and merchants,it is found that most consumers’ opinions on sports coupon are positive.They believe that sports coupon can help them save the cost of buying sports goods and improve the demand and desire for sports goods.As the merchants participating in the sports voucher activity,these enterprises recognize the purpose of this activity and basically support it,because this activity can help them increase sales,attract more consumers and thus gain more profits.In addition,this kind of activity can also increase the popularity of the business,improve the brand image,so as to gain more consumers.At the same time,the research analysis shows that the sports consumption coupon is a means for the government to effectively promote the high-quality development of the sports industry.It can help to expand the audience range of the entire sports industry,enhance the enthusiasm of ordinary people to participate in sports,and promote the growth of sports consumption.Finally,the following suggestions are made:(1)Strengthen the whole process management of the issuance and use of sports coupons,and improve the quality of the issuance and use of sports coupons;(2)Increase the overall number of sports consumption coupons issued and expand new distribution channels;(3)Expand the scope of sports consumption coupon issuing industry(4)Expand the targeted issuance of sports consumption coupon benefiting small,medium and micro enterprises(5)improve and optimize the construction of Shandong sports industry public service platform(Haikan Sports)platform;(6)Give play to the favorable influence of artificial intelligence and big data platform on sports consumption coupons.