Construction And Empirical Study On The Utility Evaluation System Of Sports Coupon Policy In Jiangsu Province

The 13 th Five-Year Plan for Sports Development issued by the State General Administration of Sports mentions that during the 13 th Five-Year Plan period,efforts will be made to guide the consumption of sports.The qualified regions can explore the issue of sports coupons for specific groups of people or at specific times.The Jiangsu Provincial Sports Bureau took the lead in issuing sports vouchers on a provincial basis.This paper aims to evaluate and analyze the policy utility of the sports coupon policy in Jiangsu Province for two years.Firstly,this study has reviewed a large amount of literature,drawing on the research of tourism coupon,educational coupon and other policies,and using the Delphi method to screen the evaluation indicators.Combined with the results of index screening,the analytic hierarchy process was used to construct the evaluation index system of sports coupon policy in Jiangsu Province.The system has 4 first-level indicators and 13 second-level indicators.The analytic hierarchy process and fuzzy comprehensive evaluation method are used to construct the evaluation model of sports coupon policy in Jiangsu Province.After the model was established,the questionnaire survey method,the field survey method and the interview method were used to empirically study the utility of the sports coupon policy in Jiangsu Province.The value of the evaluation of the utility bill of Jiangsu sports coupons was calculated by the model tobe 3.304.The evaluation of the utility of the coupon policy is generally“general”.In the process of empirical research,the following problems have been found in the sports consumption coupon policy of Jiangsu Province:First,the application process of sports coupons is relatively cumbersome;Second,the use period of sports coupons is relatively short;Third is the scope of use of sports coupons is small;Fourth is the allocation and layout of the designated places for sports coupons is unreasonable;Fifth,there are relatively few people who understand policies and participation.According to the problems found in the evaluation process of the sports consumption coupon policy in Jiangsu Province,combined with the opinions of experts,this study proposes the following suggestions to improve the utility of the sports coupon policy in Jiangsu Province:(1)Explore more distribution methods and simplify the application.process.(2)The policy of sports coupons should be continuous,and the number of applications and the period of use of sports coupons should be adjusted.(3)Increase investment,expand the scope of application,and raise policy points.(4)Adjust the allocation and layout of places for designated places in sports vouchers.(5)Multi-channel publicity of sports consumption coupon policy.