Research On The Construction Strategy Of Fitness Live Teaching Platform In The Post-pandemic Era

With the rapid popularity of mobile internet,the emergence of 5G technology,the mature development of new technologies such as multi-channel live streaming,VR live streaming,and 8K ultra-high-definition,the online live streaming industry will become one of the industries that benefit the most in the new media era.Sports are a major symbol of economic and social development and human progress,and they have also become one of the main criteria for evaluating a country’s overall national strength and development level.In order to promote the rapid development of the fitness industry,the country has issued a series of policies to provide strong support to the sports and fitness industry.In 2019,the outbreak of the novel corona virus(COVID-19)quickly swept the world,and the epidemic had a significant impact on the economy,social development,and people’s lives.It also posed a severe test to the physical fitness and immunity of the general public.In order to reduce the risk of infection,staying at home has become a common way of life for people,and as a result,the sports industry has also been greatly impacted by the epidemic.The long-term closure of gyms,sports training industry,and sports venues has significantly reduced the level of national fitness,and the popularization of national fitness has faced unprecedented challenges.As China’s epidemic prevention and control situation gradually improves,home fitness live streaming has played a positive role in epidemic prevention and control.Home fitness instructional live streaming has received unprecedented attention and traffic,and in the face of sudden market demand growth,home fitness instructional live streaming platforms have sprung up,but various live streaming chaos has also emerged in order to obtain traffic,and the problems on various live streaming platforms have been focused on.In this research context,this article uses literature review,case analysis,comparative research,mathematical statistics,and questionnaire survey methods to deeply study the current situation and characteristics of fitness live streaming platforms.Taking Keep,Spax,and Bailiheng Sports Fitness Live Streaming Platforms as examples,this article studies the basic construction of these three fitness live streaming platforms,explores the relationship between the live streaming platform,users,and offline participation behavior during the normalization of the epidemic period,and summarizes the characteristics of current fitness-related live streaming platforms.It analyzes user feedback and suggestions for fitness live streaming platforms and points out the common problems in fitness live streaming platforms:(1)Homogeneous live streaming course content is endless,and users’ live streaming experience cannot be guaranteed.There is a significant difference in the quality of live streaming content among fitness coaches and anchors,and fitness anchors often stream content in a haphazard manner,resulting in serious content homogenization.(2)The professional level of fitness coaches and anchors is uneven,and there is a lack of compound talents who possess both professional fitness knowledge and live streaming skills.(3)The live streaming interaction is not strong,and users do not receive enough feedback information during use.This article proposes targeted improvement strategies and suggestions for these issues,providing theoretical references for the healthy development of fitness live streaming platforms.