| With the rapid development of Internet technology,online video live broadcast came into being.The live webcast has entered our life.The live broadcast platform has entered the era of 3.0 live video broadcasts broadcast by the whole people.More and more netizens are willing to participate in it,live and share their lives.Live broadcast has become indispensable for daily life.The way of entertainment.Since2014,China has appeared a more professional game live broadcast platform.In recent years,the game live broadcast platform has developed rapidly.The domestic game live broadcast platform has also evolved into a comprehensive live broadcast platform with rich content such as sports competitions,video games and show shows.Investors are also entering the webcast industry to seek development and expect a good return.However,behind the rapid development of the game live broadcast industry,problems such as bad competition between live broadcast platforms,vulgar language use,and weak copyright awareness continue to emerge.At present,if you do not have enough knowledge of these issues and start to improve and solve them,then the development of the game live broadcast industry will inevitably be greatly affected,and the industry development will be very limited.This article explores and analyzes its operation mode and optimization strategy based on the game network video live broadcast.The structure of the thesis is divided into five chapters.The first chapter expounds the background of the development of the game network live broadcast platform and the purpose and innovation of the research.The related concepts are defined,and the literatures of the live webcast platform and the game network live broadcast platform are sorted out..The second chapter analyzes the development history and development trend of China’s game network live broadcast platform.It divides the development of China’s game network live broadcast platform into four periods,expounds the development of game network live broadcast platform in different periods,and from capital,content,Competition and other aspects analyze its development trend.The third chapter analyzes the game network live broadcast platform,especially the operation status of Huya live broadcast and Betta live broadcast.In terms of content,it analyzes from three aspects:content positioning,content composition,and UGC to OGC.On the profit model,from the perspective of income source and cost,it is expected that the profitability of the game live broadcast platform will be further improved;In the analysis of the anchor,the author analyzes the distribution of the anchor platform in the head platform,the relevance of the anchor popularity and the game,and the anchor guild.The analysis of the usage of the overall game live platform and the head game live platform is described.User portrait.The fourth chapter puts forward the dilemma faced by the game live broadcast platform,the quality of the anchor is uneven,the industry is getting started;the phenomenon of low homogenization is serious,the platform operation lacks innovation;the copyright awareness is weak,the infringement phenomenon is difficult to define;the barrage language is vulgar,violence,etc.Bad elements are flooding;data fraud is rampant and there are unfair competition behaviors.The fifth chapter puts forward five optimization strategies,such as exploring the supervision mechanism,improving the professional quality of the anchor,insisting on content innovation,and exploring the multi-development path. |
PDF Full Text Request