Problems And Countermeasures Of The Development Of China's E-Sports Live Broadcasting Platform

In recent years,as the e-sports industry has gradually received attention from the mainstream media,the public's misunderstanding of e-sports is an online game.It has only been ten years since the e-sports movement was recognized by the state as a sport.However,the spread of e-sports does not follow the traditional sports model,but has taken its own path on the webcast platform.As a hot emerging industry,the e-sports live broadcast platform will inevitably take a detour in the process of development and expose many problems.But undoubtedly,the e-sports live broadcast platform has great business prospects and research value.This paper takes the most representative e-sports live platform,DouYu TV,as a case study,through the classical theory of communication,and then links it to the whole industry for multi-platform comparative analysis,summing up the existence of its development process.Problems,and propose solutions to the corresponding problems.The full text is divided into six chapters.The first chapter mentions the research background and research significance of this research and briefly describes the related research dynamics at home and abroad and the research methods of this paper.The second chapter defines the related concepts and elaborates the "5W" mode to be used in the case study.It mainly shows that e-sports is an electronic device as a carrier and a network-based channel for sports.The competitive live broadcast platform is a webcast platform with e-sports games as the core live content.The third chapter mainly analyzes the development process of e-sports live broadcast,from the extinction of flames in traditional media to the later finding of more open networks as carriers,and then to the platform of e-sports live broadcast,and finally towards a path of maturity.The fourth chapter mainly analyzes the DouYu TV from five aspects:communication subject,communication content,communication channel,audience characteristics and communication effect,and summarizes the advantages and disadvantages of the current development of DouYu TV.The fifth chapter is based on the study of DouYu TV as a case study,and finds the existing problems of the current e-sports platform,including the average quality of the anchor,the vulgarity of the audience,the homogenization of the live broadcast content,the copyright issue,and the malicious anchoring between the platforms.Valuation leads to transition-dependent capital investment.As a summary,the sixth chapter gives suggestions on how to improve the threshold of the two sides,conduct assessment training,develop multiple live broadcast content,build PGC homemade programs,conduct industry-wide cooperation,and find new profit models.