A Study On The Construction Of Interactive Rituals In Fitness Live Streaming

Driven by the convergence media technology,the way people use media has been reconstructed.Webcast has gradually become a new growth point of communication power in the convergence media environment,which has changed the original communication ecology.At the same time,affected by the COVID-19 epidemic,the government vigorously promoted online fitness.In this context,fitness live broadcast takes advantage of the trend,innoving the form of live broadcast,and triggering the upsurge of national fitness.Under the guidance of Collins ’ interactive ritual chain theory,this study will take Liu Genghong’s “phenomenon-level circle”as the sample through case analysis,participatory observation,in-depth interviews and other research methods,to gain insight into the user ’s interactive type,emotional factors and interactive model construction in fitness live broadcast,in order to provide ideas and reference value for the future development of fitness live broadcast research.In the process of fitness live broadcast,interaction is its survival root.On the basis of combing the motivation and development status of ’ cloud fitness ’,this paper analyzes the interactive rituals in the live fitness broadcast from a micro perspective.Firstly,it clarifies the three types of interaction in the live fitness broadcast.Secondly,starting from the fitness room of Liu Genghong,the interactive content is collected and analyzed.The study found that Liu Genghong ’s fitness live broadcast has constructed a unique interactive ritual chain : the virtual presence of the user ’s body;according to the platform and emotional constraints,they are divided into ’ insiders ’ and outsiders;the attention to the personal and live content of the anchor has become the common focus;it triggers a short emotional experience under the influence of emotion.When the above interactive conditions are realized,the interactive rituals will produce results,forming a unique group identity and symbolic symbols as ’ sacred objects ’,arousing people ’s moral sense,thus acting on the protection of the ecology in the live broadcast room.More importantly,with the generation and participation of interactive rituals,the short-term emotional stimulation during the live broadcast can be transformed into a long-term and stable emotional energy.Therefore,based on Collins ’ interactive ritual model,the author generated an interactive ritual model of fitness live broadcast.After a systematic analysis of the construction of the interactive rituals of the fitness live broadcast,it is concluded that the internal driving force for users to participate in the live broadcast is emotional energy,so as to promote the continuous virtuous cycle of the interactive rituals,and finally generate a model based on the interactive ritual chain,which highlights its own characteristics.Finally,based on the interactive ritual chain,the article critically considers the existing contradictions in the fitness live broadcast,and proposes targeted optimization suggestions to realize its sustained and healthy development.