Research On Emotional Communication Of Sports Short Video

In the current sports communication ecology,short video has become an eye-catching media form.The dissemination rule of short video and the receiving mode of users affect the content production of mainstream sports media.Based on the great changes brought by the digital age,scholars put forward that there is an "emotional logic" in digital journalism,and that emotion plays a "basic role" in news ecology.Based on the above background,this paper uses participatory observation,in-depth interview and case law to carry out emotional communication of Titan Sports short video account from the perspective of content producers with the help of relevant theoretical resources of emotional sociology and symbolic narratology.This paper mainly analyzes the attitude cognition and communication of Titan Sports short video content creators to emotion.It is found that emotion runs through the short video communication of Titan Sports.In terms of producing emotion,emotion has become the basic standard for producers to choose sports news materials.Producers create short sports videos with topical and communicative power from their own point of view and guided by the preferences of sports fans.Confined to the objective concept of news objectivity,the producers of short videos in Titan Sports believe that emotional production is an objective emotional expression based on facts.Producers believe that special effects,transition,cover video,proportion,background music and other elements are indispensable in the production of sports short videos,which can play an emotional role in setting off and rendering.But producers think that form is only the addition of the core content.At the level of spreading emotion,Titan Sports short video forms emotional absorption of existing sports fans based on the emotional symbol Titan Sports.While uploading works,short video producers are bound to associate the inscriptions of various platform media and synchronize the content to the tripartite cooperation platform of Tik Tok,Aauto Quicker,We Chat Channels for traffic support.Titan sports short video platform has built an official fan base to promote communication among fans and create a stable emotional connection.In addition,Titan Sports We Chat Official Account will introduce the short video published on the We Chat Channels platform into the article as a supplement to the text to form further communication according to the tweet content.At the level of emotional interaction between producers and sports fans,Sports fans’ like,comment and repost is the data feedback that producers pay attention to.Like and repost are the most convenient way for sports fans to operate in an age of fragmentation.,which reflects their recognition of works.Repost can promote the secondary dissemination of works.Producers pay particularly attention to comments with content.On the one hand,this type of comments shows the interactive willingness of sports fans,on the other hand,it also enables producers to understand sports fans more deeply.The internal feedback from the official fan base of Titan Sports short video is the source of news inspiration for producers.In this paper,through the emotional communication of Titan Sports short video content producers,from the emotional diffusion of production,the emotional interaction between emotional producers and sports fans confirmed that emotion plays an increasingly vivid role in sports short video creation.In recent years,the emotional turn of digital news has been widely discussed in the academic circle,and the emotional transmission of short video has become a new topic.In this paper,the emotional communication of sports short video is selected,which has certain innovative significance in the adaptability of emotional turn theory of digital news and the actual operation of sports short video content creators.