Analysis Of Emotion Communication Of Douyin Short Video Of Tokyo Olympics From The Perspective Of Interactive Ceremony

Today,the daily average number of video searches on Douyin has already exceeded 400 million,and the short video platform has become a platform for people to express their opinions and share their emotions.Behaviors such as "forwarding","like","sharing",or "not interested" and "reporting" are all emotional feedback and have become extremely important research elements in emotional communication.As a global sports event,the Olympic Games contains rich emotional elements,which provide various typical cases for this emotional communication research.Based on this background,this paper takes the short video of the 2020 Tokyo Olympics in the Douyin APP as the research object,takes the interactive ritual chain as the theoretical support,and comprehensively uses network ethnography,text analysis and content analysis.The emotional communication brought by the Olympic short video is analyzed.Through the research on the characteristics and practice of emotional communication in the Tokyo Olympics,the author found that the emotional communication under the Olympic theme is mainly through the competition events that can arouse the public’s emotional response,such as: winning the championship,the story behind the championship and the referee controversy.The evolution of individual emotions to group emotional associations.While authoritative publishers influence the overall trend of topics,they also drive opinion leaders and grassroots self-media to emerge.In the extracted 50 short videos with more than 10W+ likes,the dissemination of emotions in Olympic short videos is discussed from multiple dimensions of release subject,release video,video copywriting and video background music,and it is found that the media can arouse and stimulate emotions through the media.The emotional dissemination of the Olympic short video is carried out in three stages: sharing and interaction,infection and public domain,so as to achieve the control of public opinion,the construction of groups,the development of new social situations and the communication effect of innovative business paths.At the same time,the author also found negative phenomena such as flow-oriented,over-interpretation,deliberately guiding extreme public opinion,and obvious commercial purposes in the emotional communication under the Olympic topic.For this,the author proposed the problems and solutions of such phenomena.Reasonable thinking,in order to optimize the Internet space,let the emotional communication play a role that is conducive to the integration of social solidarity.