Research On The Secondary Dissemination Of High-quality Sports Videos In Short Video

From word of mouth to Cangjie writing,from Cai Lun making paper to Bi Sheng printing,from the first telegraph to the 21 st century where audio and video media are now available in all directions,the media has evolved dramatically,seemingly representing the long river of history rolling forward and rushing forward.Nowadays,it is an era of integration in which traditional media seek new media changes and new media update at a high speed,and it is also an era of full media in which everyone is a media,news is everywhere,and communication technology and communication methods are changing profoundly and drastically,and such media environment represents a new round of fierce competition,but it also provides fertile soil for more news and information dissemination and makes more quality works take on new life.Especially the dissemination of quality works of sports.In China,the sports industry has been showing a steady rise since the hosting of the 2008 Beijing Olympics,but in 2020,according to relevant data,the percentage of GDP of China’s sports industry was only 1%.Obviously,this ratio is low,which is still a big gap with Western sports powerhouses such as the United States,where the sports industry accounts for 3%-4% of the country’s total GDP.Of course,from another perspective,it is clear that China’s sports industry is a blue ocean.As a new communication student,especially studying journalism and communication in a sports college,it is really within my power to integrate resources and make use of my own advantages to create and disseminate quality sports content twice and make a modest contribution to the development of sports.This graduation design work will take Shake Yin short video,the hottest emerging media,as an example,and try to use the Shake Yin account "Dialogue Sports" as the dissemination carrier of high-quality sports videos,fully analyze the communication characteristics of Shake Yin short video media,take the image of famous sports figures at home and abroad as the fundamental communication perspective,and create and disseminate high-quality sports video content,so as to attract more audiences to love and admire sports,improve the communication power and influence of sports videos,and promote the development of China’s sports industry.Throughout the process of compilation and research,the author uses literature research method,interview method,case study method and observation method to analyze and create short video works of sports figures,while comparing traditional media such as newspapers and TV for sports content dissemination,with a view to documenting the advantages and disadvantages of different media,especially the Jitterbug medium,for the dissemination of works of sports figures.The full paper contains five chapters.The first chapter preface,from the development background of Jitterbug short video platform,the background of sports content dissemination in short video platform,the background of this work design selection,the purpose and significance of the selection,the research method,etc.,to analyze the necessity of this work design;the second chapter literature review,the author mainly on Jitterbug short video,Jitterbug sports short video,sports character class video works dissemination,secondary creation and secondary dissemination,etc.Chapter 3 provides a complete analysis of the work of Shake Yin short video "Dialogue Sports",including pre-planning,creative thinking,post-production,and overview of the work;Chapter 4 discusses the problems of secondary creation and dissemination of the work and proposes improvement measures;Chapter 5 summarizes the work.Chapter 5 summarizes the work from the media theoretical considerations and applications in the creation process,the advantages and disadvantages of sports videos in Shake Yin short video media,and the reflection on the ethics and regulations of secondary communication of sports works.It is expected to summarize the characteristics of secondary dissemination of sports videos as a secondary distributor of real sports works and an operator of Shake Yin short videos,and propose strategies for secondary dissemination of sports quality videos in the Shake Yin short video platform.Ultimately,the author formed a certain sense of cognitive enhancement,Shake Yin short video as an emerging Internet communication content,is becoming a more cutting-edge effective medium for the current dissemination of sports figures or sports content with its unique short and fast characteristics and differentiated traffic advantages.Of course,in practice,there are many problems and limitations in the secondary dissemination of sports videos,which will be analyzed and elaborated in detail by the author.