Research On Development Strategy Of XYU Education Croup

The sudden novel coronavirus pneumonia outbreak in 2020,which has made a heavy blow to all offline training industry,forced all education and training schools to accelerate transformation.Meanwhile,with the continuous introduction of new policies in the field of education,new requirements for education development were put forward,and in July2021,the most stringent "double reduction" policy was put forward in the history of primary school education.Primary and secondary school students are prohibited from taking cultural lessons outside school,and new requirements and comprehensive norms are made for the training behavior of out of school training institutions from the national level and policy requirements,which forces all education and training institutions and training schools to make structural adjustment and re formulate the development strategy of the new stage.XYU education group,as a "veteran" with 13 years of teaching and training experience Also have to face the choice of bankruptcy or reorganization.Firstly,this paper comprehensively explains and introduces the development experience and relevant background of XYU education group,points out the current problems encountered in the development of the company and the layout planning of future development direction,then discusses and forecasts the external environmental factors(EFE matrix)of development,which are mainly policy factors,and puts forward the opportunities and challenges faced by the transformation of XYU education group,Then it analyzes the internal environmental factors(IFE matrix)of XYU education group from the aspects of internal business model,human resources,marketing,product design and R & D and overall competitiveness of the group,puts forward the key internal advantages and disadvantages of enterprise development through integration,and then analyzes the internal and external overall advantages and disadvantages through SWOT matrix and Boston matrix(BCG matrix)It puts forward that XYU education group should choose the overall strategy of transformation,how to carry out comprehensive product structure adjustment,business sector adjustment,make efforts to sink the market,do a good job in content and quality,and conduct strategic analysis and Discussion on business R & D,marketing,human resources and other factors of XYU education group,so as to analyze the company’s goal and vision by 2025.