The Research On High Quality Development Of Rural Sports Tourism In Taiyuan Based On IPA

With "Healthy China" becoming a national strategy,people’s awareness of health,fitness and bodybuilding has been increasingly enhanced.The "charge" for Rural Revitalization has been sounded.In addition,the epidemic has become normal,and largescale cross regional tourism activities have been restricted."Sports tourism + rural tourism" has become the focus of people’s attention.In recent years,the tourism industry in Taiyuan has been booming.Good opportunities have driven the development of sports tourism in rural areas far away from the city center.Tourists are increasingly concerned about it.This paper attempts to find out the constraints of current development and advance its high-quality development.This paper takes the rural sports tourism of Taiyuan City as the research object,using the methods of literature research,questionnaire survey,field investigation,IPA analysis and mathematical statistics,and establishes a high-quality development evaluation system of Taiyuan rural sports tourism with 4 dimensions and 25 indicators.By issuing questionnaires to the four scenic spots,we can count the basic information of tourists,and at the same time,the importance and actual feelings of tourists on each index are marked in the IPA quadrant chart,and high-quality development countermeasures are proposed for the indicators in different quadrants.Research results: First,the proportion of male and female tourists is equal,and the ages are concentrated in 18-60 years old,mainly from the province.The occupations are mostly civil servants or enterprises and institutions,and the educational background is generally undergraduate or junior college.Further analysis of variance shows that different gender,occupation and educational background have different satisfaction with the dimensions.Second,tourists mainly get travel information through mobile phone networks,and travel with friends the most.Leisure and entertainment,experience of rural life,and physical fitness are the three main motivations for tourists to start;Ice and snow sports,agricultural picking and mountaineering are the three most popular sports for tourists.Third,because there is a correlation between satisfaction and self-reported importance,extended importance is adopted to compare the gap before and after the correction.In the IPA chart,there are 2 indicators in the dominant area,9 indicators in the transition area,5 indicators in the opportunity area and 9 indicators in the repair area.Research conclusions: There is still much room for progress in rural sports tourism in Taiyuan.Propose a high-quality development path,focusing on improving the repair area,including training professional talents,improving consulting service capabilities,innovating product development,and improving catering and parking conditions;Gradually improve the opportunity area,including enhancing project participation and improving the supply of accommodation,toilets and rest facilities;Continue to pay attention to the transition area,including maintaining the characteristics of the scenic spot,regional cooperation,continuing epidemic prevention measures,maintaining service attitude,business hours,and maintaining hygiene and traffic conditions;Continue to maintain the advantageous areas,including the ecological environment and clear signs.Suggestions: The government should focus on integrating various resources to improve the quality and effectiveness of supply;Operators should always observe the market development orientation to meet the diversified needs of tourists,and make appropriate strategic adjustments for the special epidemic period.