| At present,our country has entered a new historical stage,and the people’s demand for a better life is increasingly rich.Sports tourism is one of the emerging industries in recent years,which is formed by the integration of sports industry and tourism industry,and has the common characteristics of the two major industries.With the advent of the era of sports tourism,sports tourism has ushered in major development opportunities.In this study,the literature method,expert interview method,questionnaire survey method and mathematical statistics method were used to take sports tourism in Xinxian County,Xinyang City as the research object,and PEST-SWOT was adopted The model is mathematically modeled,and according to the survey results,it provides targeted suggestions for improving the development quality of sports tourism in Xinxian County,and promotes the development of sports tourism in Xinxian County at a higher level.The full paper first explains that sports tourism is supported by a good policy environment,and then defines the concepts of "sports tourism","high-quality development" and "high-quality development of sports tourism" through the literature method.The tourists who participated in sports tourism in Xinxian County were taken as the survey objects,and the current development status of sports tourism in Xinxian County of Xinyang City was obtained through the questionnaire survey method,and then the problems existing in the high-quality development of sports tourism in Xinxian County were analyzed.Finally,provide feasible suggestions for the problems found in the investigation.The results of the study: In the macro analysis of the high-quality development of sports tourism in Xinxian County,the political environment is guided by the national policies,and the specific analysis of specific problems is adhered to,and localized policies are introduced;In terms of economic environment,the sports economy contributes to the development of the new county,and the two complement each other;From the perspective of social environment,the people of Xinxian County are simple,which injects humanistic feelings into sports tourism in Xinxian County;At the technical level,the convenience of transportation and the use of the Internet have increased the competitiveness of sports tourism in Xinxian County.In the micro-analysis of the high-quality development of sports tourism in Xinxian County,sports tourism in Xinxian County has the advantages of superior geographical environment and rich sports tourism resources.The disadvantages faced are mainly reflected in: single sports tourism projects;lack of sports tourism facilities and poor value for guest experience;Failure of attraction management and lack of professional talents;The sports tourism market is small in size and the quality of services is not high;Insufficient publicity and other practical problems.The opportunities are mainly reflected in the arrival of the wave of sports tourism era,which provides a good development premise for sports tourism in Xinxian County,and the creation of local characteristic products can enrich the market and open up more consumption space.At the same time,it also faces challenges such as security factors,emergencies and homogeneous competition of sports tourism products.Suggestion:(1)Innovative product development to increase tourism attractions.Relying on Dabie Mountain,Xinxian has added red factors in the development of sports tourism industry.Create a sports tourism brand belonging to the new county and innovate sports tourism routes.(2)Cultivate professional talents and improve the quality of tourism services.Formulate a scientific and reasonable tourism talent training policy,do a good job in the introduction of external talents,cultivate local talents,and ensure the sustainable development of sports tourism.(3)Pay attention to infrastructure construction and increase the number of tourism facilities.Optimize infrastructure construction,provide multi-faceted services for different groups,and improve the satisfaction of participating sports tourism entities.(4)Strengthen media publicity and live tourism image.Actively use modern media platforms and relevant procedures to strengthen publicity efforts and forms to enhance the regional visibility of the new county.(5)Protect the tourism environment and maintain hygiene.Adhere to the concept of green development,form a green development model through the common development of man and nature,minimize environmental pollution and resource consumption,and avoid unnecessary ecological damage. |
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