A Study On The Features And Effects Of Migu’s Live Broadcast Of The 2022 Beijing Winter Olympic Games

This paper uses literature,video analysis,questionnaire and other research methods to discuss the features and effects of Migu Video’s live broadcast of the 2022 Beijing Winter Olympic Games,and puts forward development countermeasures based on the existing deficiencies,so as to provide theoretical reference for guiding different new media platforms to form features of live broadcast,and strive to accelerate the construction of different new media platforms.Promote the high-quality development of Chinese competition live broadcast industry.The results show that Migu video achieves good live streaming effect through targeted layout.In the live broadcast of Beijing 2022 Winter Olympic Games,Migu Video has the advantage of providing users with convenient,independent and fast watching experience compared with CCTV5 Sports channel.Realized real-time interaction,to meet the user’s sense of participation;Diversified interpretation style brings different experience for users.Through diversified derivative products,users can better understand sports events and improve the spectator experience.At the same time,Migu Video is still faced with difficulties and deficiencies such as unstable event broadcast signals,further optimization of interactive environment and interaction space,and uneven technical level of team members.The main features of Migu Video’s live broadcast of the 2022 Beijing Winter Olympic Games are reflected in holding the copyright in hand and achieving dimension reduction.To attract a large number of audiences with characteristic narration;Innovative technology to open a new way to watch the game;Combination of sports and entertainment,self-made content is rich;The surrounding mall is rich to cater to the taste of the audience.However,in terms of the live streaming effect,Migu video meets the entertainment and cognitive needs of most users,but does not fully meet the social needs of users.Users’ overall satisfaction and willingness to continue to use show a positive trend.Development countermeasures:(1)Further optimize technology and content to improve user experience;(2)Actively promote event publicity and user accumulation,utilize top events and develop niche events;(3)Strengthen law enforcement,improve users’ copyright awareness,improve virtual community functions and strengthen supervision;(4)Promote the diversification of profit model,innovate payment model and coordinated development of e-commerce;(5)Improve the professional quality of the platform staff and promote the image of the platform.