| Webcasting is increasingly penetrating into people’s lives,creating a new social scene and establishing a new type of social relationship.It is no longer just a form of communication,but a part of people’s lives.The emergence and maturity of digital media technology has brought online live broadcasting of sports events to a new stage of development,showing new presentation methods and communication characteristics.The webcast of the Olympic Games is the vane of the development of online live broadcast of sports events,and new technologies and new communication models will be applied and practiced in it.The Beijing Winter Olympics(hereinafter referred to as the Beijing Winter Olympics)is the most watched Winter Olympics on digital media platforms,and webcasting plays an important role in the coverage of the Beijing Winter Olympics.During the Beijing Winter Olympics,Migu Video broadcast the relevant events online,providing viewers with an immersive viewing experience with the strong technical support of China Mobile,and strengthening the emotional connection with the audience through various interactive means,making the live broadcast viewing more immersive.At the same time,Migu Video carried out three-dimensional dissemination through the communication pattern of network interconnection and the new media matrix covering multiple fields,attracting the attention of many audiences with its entertainment and personalized communication characteristics,and successfully completed the webcast of the Beijing Winter Olympics.This thesis mainly uses case analysis method,text analysis method and other research methods to analyze Migu Video’s Beijing Winter Olympics webcast,summarize its presentation mode and communication characteristics,and try to rise from special to general,starting from the successful experience of Migu Video,and summarize its enlightenment for the development of online live broadcast of future sports events.This article is mainly divided into five parts.The first part of the introduction first introduces the research background and significance of this thesis,then sorts out and summarizes the research status of online live broadcasting at home and abroad and the research status of online live broadcasting of the Olympic Games in China,and finally introduces the research purpose and research content,research methods and innovation points of this thesis.The second part sorts out the development history of Migu Video and the development process of online live broadcast of the Winter Olympics and briefly introduces them.The third part analyzes the presentation mode of Migu Video’s live broadcast of the Beijing Winter Olympics,and points out that Migu Video combines a variety of digital media technologies and applies them to its Beijing Winter Olympics webcast,making its presentation mode present,intelligent and interactive.The fourth part analyzes the communication methods and live broadcast content of Migu Video’s live broadcast of the Beijing Winter Olympics,and summarizes that its communication mainly has the characteristics of three-dimensional,entertainment and personalization.The fifth part,based on the previous research,analyzes and summarizes the development enlightenment of Migu Video’s successful experience of live broadcast of the Beijing Winter Olympics for the future online live broadcast of sports events,and points out that the return of interpersonal communication,professional commentary and people-friendly,intelligent live broadcast production and in-depth integration between communication media are its future development trends. |
PDF Full Text Request