Research On The Development And Implementation Of School-based Curriculum Of Tourism Advertising Design In Secondary Vocational Schools

With the continuous development of tourism,the market competition between tourist destinations and tourism enterprises has become increasingly fierce,and the control of tourist source market has become the key to the sustainable and healthy development of tourist destinations and tourism enterprises.To make the company be more competitive,tourism advertising,as a sharp tool for tourism destinations,tourism enterprises and tourism products to brand and promote,plays an increasingly important role.At the same time,in the era of mass tourism,"Generation Z" is leading the market under the Internet wave,which puts forward higher requirements and new development direction for tourism advertisements.Therefore,the development of tourism industry needs a group of tourism advertising design talents who can accurately grasp the market development trend,have advanced ideas,quickly position products and innovate advertising design,and the cultivation of professional tourism advertising design talents is an inevitable requirement.Firstly,this study collects and analyzes the data of school-based curriculum development and school-based curriculum development of secondary vocational tourism specialty through literature research method,and investigates the teachers and students of Nanning No.1 vocational and technical school by questionnaire and interview,so as to clarify the needs of students and the views of teachers and students on School-based Curriculum development,This paper discusses the necessity and feasibility of developing the school-based curriculum of tourism advertising design in Nanning No.1 vocational and technical school.In the process of school-based curriculum development,the curriculum system is compiled by adhering to the principles of subjectivity,sociability,difference,interest and scientific.Firstly,on the basis of understanding the school running characteristics,students’ characteristics and development needs,the curriculum objectives are compiled,then the curriculum nature is determined,and then the curriculum content is selected.The selection of course content is mainly based on three aspects: the characteristics of learners,the needs of schools and enterprises.In the setting of course content structure,the course is divided into five modules and fourteen tasks in a task driven way,aiming to cultivate students’ skills in tourism advertising design in an all-round way.Then,this study tests the effect of school-based curriculum development of tourism advertising design through curriculum implementation,and selects 46 students in 2020 tourism class of Nanning first vocational and technical school as experimental objects to carry out practical teaching and teaching evaluation.Finally,this paper makes a specific summary of this research,puts forward the research deficiencies and related problems in teaching implementation,and makes a research prospect,in order to further improve the school-based curriculum of tourism advertising design,and provide experience for the school-based curriculum development of tourism advertising design for Secondary Vocational Tourism Majors in other regions.School-based curriculum development of Tourism Advertising Design in secondary vocational schools conforms to the development trend of the industry,respects the needs of participants,further reflects the characteristics of secondary vocational schools,enriches the existing curriculum system of tourism service specialty in secondary vocational schools to a certain extent,and provides reference for other secondary vocational schools in school-based curriculum development;Secondly,the development of this course in our school aims at cultivating a group of tourism professionals who have a certain understanding of local tourism products and a relatively professional knowledge of advertising design,which broadens the employment choices of secondary vocational school students and also transports a group of professionals for the local tourism industry.