Research On The Media Practice Of Douyin Users’ "Cloud Fitness" From The Perspective Of Interactive Ritual Chain

Affected by the epidemic in recent years,people’s outdoor fitness activities have been limited,and participatory fitness live streaming has ushered in an opportunity for development.Different from the traditional fitness model,the form of "online live broadcast +offline exercise" of "cloud fitness" is not only popular and sought after by users,but also recognized and supported by the country.In the specific context of "cloud fitness",how the mobile phone as a medium connects the body outside the screen and builds the user’s exercise style and living habits,and its specific physical practice behavior is also worthy of discussion and research.This paper uses the "Interactive Ritual Chain" of American sociologist Randall Collins as a theoretical tool,and uses research methods such as network ethnography,in-depth interviews,qualitative and quantitative analysis,and text analysis to analyze the "cloud fitness" ceremony.In-depth analysis of the constitutional conditions,interactive subjects,ritual content,and ritual influences of online fitness users,and then a deep understanding of the media practice behavior of online fitness users.The study found that the specific link of the live broadcast of the Douyin platform "Cloud Fitness" has obvious characteristics of interactive rituals,which conforms to the basic elements of the theory-virtual presence of the body,restrictions on outsiders in the situation,consistent focus of attention,and sharing of emotional energy.According to the basic process of the "Cloud Fitness" interactive ceremony,from the entry of the ceremony,the ceremony to the end of the ceremony,the user’s behavior is mainly watching,exercising,and talking.Based on the practical content of user behavior,this paper divides the content of online fitness into three types.As a preparation for the ceremony,the observation ceremony constructs a virtual space for users to gather and interact through media.Users participate in this extensive and rich ritual activity as a network ID through media practice.The constant changes in interactive rituals gradually form the stratification of ritual members.Whether it is the core circle,experience groups or fan members,they must abide by the rules and systems of the ritual space.The sports ritual shows the physical picture of the cooperation between people and the media.The user’s media usage behavior is no longer limited to the sliding of fingers in front of the mobile phone screen and the turning of eyeballs,but has begun to mobilize every joint of the body to join this carnival activity."Cloud Fitness" live broadcast allows the anchor’s "body" movement to be projected to the mobile terminal device.Although the user’s physical body is not directly displayed,its "avatar","nickname" and "live broadcast level" constitute the user’s "technical avatar".Be active in the live broadcast room together.Conversational rituals show users’ communication behaviors in ritual interactions.Users’ main content in live broadcast interactions includes online training content,sports training experience,daily life topics,etc.In addition,what attracts attention is the topic of "attitude towards life".These revolve around realistic topics and emotional topics,and achieve the convergence of ideas in continuous communication and exchange.By participating in the "cloud fitness" ritual,the individual gradually forms stable emotional energy during the cycle of the ritual,forming a transformation from "I" to "we" consciousness.The long-term live broadcast interaction is transformed into the spiritual power of collective excitement,forming the values and cohesion of the group,and then increasing the belief in the ceremony and the sense of belonging to the collective.This paper focuses on the interactive rituals in the micro-interpersonal communication situation of "Cloud Fitness",uses the classic theory of sociology to explore and interpret the media practice behavior in "Cloud Fitness" rituals,and expands the research horizon of the theory of interactive ritual chains.Through the research on the media practice behavior of "cloud fitness",some supplements have been made in terms of the complete model construction of the interactive ritual chain and the applicability of the times.The key to the continuation of the chain of interactive rituals is the continued sharing of activities or emotions about the ritual by the members of the ritual.In a highly mediated environment,even though the interaction between bodies has been mediated,the perception and emotion generated by users through media practice are real.An effective "cloud fitness" interactive ritual can build an emotional connection between the host and the user,helping users obtain an ideal fitness experience and emotional value.